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Gisele Bündchen Stars in Under Armour’s “I Will What I Want”

StyleComments ⋅ 11 days ago
Having made its fair share of headlines these past few weeks, Under Armour is back to premiere its latest ad campaign “I Will What I Want” starring 2014′s highest grossing model, Gisele Bündchen. The Brazilian native is filmed vicio...

Under Armour has Surpassed adidas in U.S. Sales

StyleComments ⋅ 11 days ago
Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as the sportswear giant has surpassed adidas in U.S. sales. For the first time, adidas has slipped to the third spot among sporting brands in the U.S. Acc...

Under Armour CEO Kevin Plank Talks About “Sending Messages” After Kevin Durant No Deal

StyleComments ⋅ 13 days ago
Publicly addressing the Kevin Durant melodrama for the first time, Under Armour CEO Kevin Plank states that although he was disappointed with the outcome, he asserts that the brand will be an aggressive player that will actively compete with the gian...

Kevin Durant Re-Signs Contract with Nike for $300 Million USD

StyleComments ⋅ Sep 1, 2014
Kevin Durant’s potential switch to American sports brand Under Armour has been well documented over the past few weeks with offers between $265 to $285 million USD for a 10-year contract being rumored. However, these rumors have been put to bed...

Will Nike Match Under Armour’s $285 Million USD Offer for Kevin Durant?

LifestyleComments ⋅ Aug 21, 2014
Two weeks ago rumors began circulating about Kevin Durant’s potential move from Nike to Under Armour. Now ESPN reveals that the basketball star’s representation, Roc Nation Sports, has informed Nike on Wednesday that there is an offer on...

Kevin Durant to Sign with Under Armour?

StyleComments ⋅ Aug 7, 2014
Is Kevin Durant leaving Nike to sign with Under Armour? That seems to be main buzz surrounding the All-Star and reigning scoring champ Kevin Durant as he gets ready for another season with the Thunder. Much has been made of the fact that his endorsem...

Under Armour Creates the World’s First One-Handed Magnetic Zipper

StyleComments ⋅ Oct 19, 2013
A generation spoiled by technology just got even more lucky in 2013. Sure there’s Lunarlon, Sprintweb and other tech out there, keeping sneakers lightweight, comfortable and secure. There’s GORE-TEX, which keeps us ineffably dry no matter...

#NaturalBornHitters: Final Chance to See Your Track Featured on Monday Night Football with Ray Lewis, Pharrell Williams and Under Armour

MusicComments ⋅ Sep 12, 2013
In tribute to the challenges they push and overcome in their respective fields, whether in the heat of a game or the creative competition of music production, Pharrell Williams and Ray Lewis have joined forces with Under Armour on the Natural Born Hi...

Under Armour Presents Ray Lewis and Pharrell “Ready for August” Remix

StyleComments ⋅ Aug 23, 2013
Baltimore Ravens legend Ray Lewis has teamed up with inescapable ‘man of the moment’ – Pharrell Williams – for a unique new project with Under Armour. A shared interest in music production has yielded Natural Born Hitters – a new mu...

Under Armour “ELITE 24″ Anatomix Spawn PE

StyleComments ⋅ Aug 22, 2013
Every year, Under Armour hosts the ELITE 24 game, a showcase for the nation’s top 24 high school basketball recruits. This year, the top 24 recruits will playing in special “ELITE 24″ PEs of the Anatomix Spawn, Under Armour’s...

Under Armour Launches the Anatomix Spawn

StyleComments ⋅ Aug 16, 2013
Continuing to build on its growing line of basketball shoes, Under Armour is back again with the new Anatomix Spawn. Seeking to cut out any extraneous elements that could add bulk to the shoe, the Anatomix Spawn silhouette looks pretty trim and lives...

How and When Will 3D Printing Change the Shoe Industry?

StyleComments ⋅ Jun 11, 2013
3D printing has been making a lot of noise lately, for reasons both good and bad, and the technology is growing fast with personal 3D printing systems becoming widely available and more affordable. This new technology has allowed regular people to cr...

Julio Jones Shows Us “How it Ends” for Under Armour

LifestyleComments ⋅ Jun 4, 2013
Atlanta Falcons wide receiver Julio Jones appears in this ad for Under Armour titled “How it Ends.” Shot with a high speed camera, Jones’ success on the field is captured from finish to start. By all means an advertising spot, but t...

The Review: Under Armour Charge BB

EditorialComments ⋅ May 2, 2013
With its place firmly established in the world of performance footwear and apparel, Under Armour has, in the last two years, slowly made its presence felt in the world of basketball. Outfitting some of the most explosive and talented young players in...

Under Armour FTHR Shield TRC Storm

StyleComments ⋅ Apr 10, 2013
Under Armour’s CompFit ankle support system is now available on a runner with the release of the brand’s FTHR Shield TRC Storm trail running shoe. Pictured here in a vibrant Blaze Orange colorway, the TRC Storm is touted as “…...