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Under Armour Creates the World’s First One-Handed Magnetic Zipper

A generation spoiled by technology just got even more lucky in 2013. Sure there’s Lunarlon, Sprintweb and other tech out there, keeping sneakers lightweight, comfortable and secure. There’s GORE-TEX, which keeps us ineffably dry no matter...

#NaturalBornHitters: Final Chance to See Your Track Featured on Monday Night Football with Ray Lewis, Pharrell Williams and Under Armour

In tribute to the challenges they push and overcome in their respective fields, whether in the heat of a game or the creative competition of music production, Pharrell Williams and Ray Lewis have joined forces with Under Armour on the Natural Born Hi...

Under Armour Presents Ray Lewis and Pharrell “Ready for August” Remix

Baltimore Ravens legend Ray Lewis has teamed up with inescapable ‘man of the moment’ – Pharrell Williams – for a unique new project with Under Armour. A shared interest in music production has yielded Natural Born Hitters – a new mu...

Under Armour “ELITE 24″ Anatomix Spawn PE

Every year, Under Armour hosts the ELITE 24 game, a showcase for the nation’s top 24 high school basketball recruits. This year, the top 24 recruits will playing in special “ELITE 24″ PEs of the Anatomix Spawn, Under Armour’s...

Under Armour Launches the Anatomix Spawn

Continuing to build on its growing line of basketball shoes, Under Armour is back again with the new Anatomix Spawn. Seeking to cut out any extraneous elements that could add bulk to the shoe, the Anatomix Spawn silhouette looks pretty trim and lives...

How and When Will 3D Printing Change the Shoe Industry?

3D printing has been making a lot of noise lately, for reasons both good and bad, and the technology is growing fast with personal 3D printing systems becoming widely available and more affordable. This new technology has allowed regular people to cr...

Julio Jones Shows Us “How it Ends” for Under Armour

Atlanta Falcons wide receiver Julio Jones appears in this ad for Under Armour titled “How it Ends.” Shot with a high speed camera, Jones’ success on the field is captured from finish to start. By all means an advertising spot, but t...

The Review: Under Armour Charge BB

With its place firmly established in the world of performance footwear and apparel, Under Armour has, in the last two years, slowly made its presence felt in the world of basketball. Outfitting some of the most explosive and talented young players in...

Under Armour FTHR Shield TRC Storm

Under Armour’s CompFit ankle support system is now available on a runner with the release of the brand’s FTHR Shield TRC Storm trail running shoe. Pictured here in a vibrant Blaze Orange colorway, the TRC Storm is touted as “…...

Under Armour Charge BB Low “Clean White” & “Blacked Out”

Set for a limited release from Under Armour are brand new “Clean White” and “Blacked Out” colorways of the low-top edition of the brand’s Charge BB. Rocking predominately tonal looks with icy translucent rubber outsoles,...

Under Armour “White Ops” Collection for the University of Maryland

Created expressly for the University of Maryland basketball team, Under Armour’s “White Ops” collection is an on-court performance pack in the iconic color scheme of the Terrapins. In pristine, white-based colorways accented with re...

Under Armour Armour39

While other products on the market have promised to keep users accountable for daily caloric and exercise needs, the Armour39 from Under Armour promises to measure “will-power.” How you might ask? Using a sensor that straps to your chest,...

Under Armour Cam Newton Trainer Low Metallic Silver/Red

Inspired by high-powered performance cars, this latest colorway of the Under Armour Cam Newton Trainer Low takes on a bold metallic silver upper, complimented by vibrant red and yellow highlights. Featuring ultra-responsive Micro G cushioning, the sh...

Under Armour Spine Bionic “Martin Luther King Jr. Day”

DeAndre Jordan will don a special pair of basketball shoes when he steps onto the court against the Warriors on Monday’s Martin Luther King Jr. Day game. Made by Under Armour, the MLK Spine Bionic features a weathered appearance, embodying the...

Under Armour Cam Newton Highlight Trainer “Veneer”

The latest colorway of Cam Newton’s signature trainer with Under Armour comes in an eye-catching “Veneer” makeup, accented with hits of white and black. Engineered with Under Armour’s Compfit ankle construction, additional hig...