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Deadmau5 Cabs Toronto Locals for ÜberX in His McLaren 650S

LifestyleComments ⋅ Sep 13, 2014
Making auto headlines last week after Nissan cheerfully responded to Ferrari’s “cease and desist” letter he posted on Twitter, Deadmau5 decided to register as an official ÜberX driver (the cheapest of services), and get this, he act...

You Can Now Hitch a Ride From Optimus Prime with Uber

EntertainmentComments ⋅ Jun 18, 2014
In a prime example of cross-promotion advertising done proper, ridesharing service Uber has teamed with the Transformers franchise to make a childhood dream a reality. During the weeks prior to the film’s official premiere on June 27, Uber will have...

Uber Launches Private Jet Service for the 2014 Cannes Film Festival

LifestyleComments ⋅ May 12, 2014
As the stars and Hollywood hopefuls descend on the French Riviera this week, Uber will take part in the annual celebration of the silver screen as it introduces its new private jet service for the 2014 Cannes Film Festival. Created in partnership wit...