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Tim Cook Narrates Apple’s “Better” Commercial

Just in time to commemorate Earth Day, Apple delivers its “Better” commercial narrated by CEO Tim Cook. Constantly striving to create products that are the best in every way possible, Apple shares this same passion in limiting its carbon footprint, b...

Apple Chiefs Discuss Strategy, Market Share, and the New iPhones

In an article featured in Bloomberg Businessweek, Apple’s well-documented dip in performance is the topic of conversation. With this in mind, the article points to the tech giant’s CEO Tim Cook as the ideal man to steer the company throug...