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Alden for Obscura Magazine Capsule Collection Launch @ THINK SILLY Event Recap

Last Thursday marked the official release of the Alden for Obscura Magazine Capsule Collection. The event hosted by Obscura Magazine’s affiliated retailer THINK SILLY offered attendees a firsthand look at the capsule as well as other Alden in-l...

THINK SILLY Store Renewal

THINK SILLY recently renovated its retail space, creating a new look for the Fall season which takes on a “classic meets modern” aesthetic. Replacing the store’s main wall is clear glass, which allows natural light to enter the...

SILLY THING x BEDWIN & THE HEARTBREAKERS Waterproof Notebook

As one of the few global stockists of Japanese brand BEDWIN, the THINK SILLY/SILLY THING collective present a special gift in the form of a waterproof notebook. The outer cover features BEDWIN branding and some technical specs as well as a small...

UNDERCOVER for OBSCURA T-shirt

As the SILLY THING team prepare to release their debut issue of their print magazine OBSCURA, a preview surfaces regarding a special collaborative t-shirt to honor the first issue. A close friend in Jun Takahashi’s UNDERCOVER results in the...

“Our Camera’s Life” THINK SILLY Feature with Hiroshi Fujiwara & TK

THINK SILLY’s latest feature, entitled “Our Camera’s Life” features a series of interviews with some of the industry’s top names, including Hiroshi Fujiwara, TK, Leo Yoshida, Wing Shya, Romain. As the central topic o...

THINK SILLY: Porter Classic Feature

THINK SILLY caught up with the father/son duo of Katsu Yoshida and Leo Yoshida to chat about the launch of Porter Classic and its emergence in the accessories and fashion industry of Japan. Alongside the interview, THINK SILLY give us a closer lo...

THINK SILLY | “In Love With Leica M8.2″ with Wing Shya

THINK SILLY recently sat down with Hong Kong’s Leica spokesman and photographer Wing Shya for an in-depth interview, covering a wide range of topics relating to the historic significance of Leica cameras. Amongst various topics, Shya talks...

SILLY THING coming to Dover Street Market

Hong Kong’s SiLLY THING will be among the latest and first HK brand ever to join Dover Street Market in a special pop-up store format. Last month, it was revealed that a new Supreme space would be created as well to previous projects also i...

THINK SILLY | Walking on the Boulevard of Tomorrow 2008 Retrospect

THINK SILLY recently launched their latest feature entitled Walking on the Boulevard of Tomorrow. The piece catches us with some of the industries more respected head honchos and designers, getting their take on 2008′s most memorable events...

THINK SILLY “Chronicles” Weblog Update

Establishing a more international connection the THINK SILLY weblog, Chronicle, has been updated with not only a new interface but a slew of new bloggers joining the impressive roster. Amongst the featured personalities will be Graphic designer B...

THINK SILLY Website Launch

Hong Kong giants SiLLY THING have unveiled the new layout for their website. It reflects a very classy, clean antique like theme with easy navigation and scrolling. Along with cool sound effects and features, the new website is headed in a new di...

THINK SILLY Store Opening Special Boxset

To celebrate the grand opening of the THINK SILLY Store, the folks from SiLLY THiNG have created a very special package that includes the Opening t-shirt and 5 slides with a customized viewfinder. The shirt comes in white or gray, featuring SiLLY...

THINK SILLY Store

Hong Kong brand SiLLY THING are set for a grand re-opening this weekend as the brand presents an all new design and aesthetic to represent the brand’s changing image. The new look features a rustic wood interior with a clean look throughout...