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Nike SB 2014 Fall/Winter Lookbook

StyleComments ⋅ Jul 18, 2014
Following our exclusive behind-the-scenes piece yesterday, here’s the official lookbook for Nike SB’s Fall/Winter 2014 apparel. Filling a void not quite fulfilled by current offerings, the brand opted to engineer its pieces for the rigors...

Essentials: Theotis Beasley

StyleComments ⋅ Sep 6, 2013
Our latest edition of HYPEBEAST Essentials brings forth the items of 22-year-old pro skater Theotis Beasley. Linking with the humble and dedicated skater, we quickly learned why so many brands and skateboarders enjoy working with the Inglew...

Theotis Beasley On The Road

LifestyleComments ⋅ Feb 14, 2013
While Theotis Beasley is busy giving a characteristic shout-out to everyone from Andrew Reynolds to Paul Rodriguez, the humble Californian skater obviously deserves his own shine. Life + Times caught up with Beasley while the Nike SB Team visited New...

Theotis Beasley and Eric Koston Tour Three Cities in Europe

LifestyleComments ⋅ Nov 8, 2012
In July 2012, Skullcandy Skate Team members Theotis Beasley and Eric Koston hit Europe for a three-city tour dubbed “Theo’s Euro Snaps.” Accompanied by various cameramen and photographers, their wild and energetic romp around Barcel...

Lil Wayne Opens DEWeezy Skate Park in New Orleans

LifestyleComments ⋅ Oct 6, 2012
Lil Wayne has partnered with Mountain Dew to open a brand new skatepark in Weezy’s hometown of New Orleans. Aptly dubbed “DEWeezy” and built in the city’s Lower Ninth Ward, the project was completed using recycled materials an...

Nike SB Chosen Trailer featuring Paul Rodriguez, Theotis Beasley and Omar Salazar

CultureComments ⋅ May 16, 2011
Nike SB tease their latest venture into film with the unveiling of their trailer for the film Chosen. The video looks to involve three high-profile Nike SB skaters in Paul Rodriguez, Theotis Beasley and Omar Salazar as they skate highly-stylized...

Nike SB: Zoom Paul Rodriguez 4 Video Campaign

StyleComments ⋅ Aug 17, 2010
Less than two weeks ago, the Zoom Paul Rodriguez 4 was officially unveiled as the 4th generation signature sneaker from Paul Rodriguez. A full-fledge video campaign comes to us in the form of a video and various interview segments with Paul Rodri...