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The Lovewright Company for etnies plus 2011 Fall “Califas” Boot

StyleComments ⋅ May 2, 2011
The Lovewright Company follow up on their initial release with a new version of the “Califas” boot slated for a Fall 2011 release. The work boot style features a low-profile last, light-colored upper with a wedge outsole and subtle br...

etnies Plus x The Lovewright Co. Califas Launch Party

EventsComments ⋅ Nov 22, 2010
Last Saturday night etnies Plus celebrated the much anticipated launch of The Lovewright Co. shoe collaboration in true California style – with a big party. As two brands with strong roots and homes in Southern California, the aptly named Califas...

The Lovewright Co. 2011 Spring Preview

StyleComments ⋅ Sep 18, 2010
The Lovewright Company preview upcoming looks for the Spring 2011 season. Continuing the brand’s growth, we see a nice expansion of Lovewright’s cut-and-sew program, featuring fleece, jackets, and button-down shirts, along with some h...

The Lovewright Company 2010 Winter Lookbook

StyleComments ⋅ Aug 6, 2010
More often then not, the best things in life are meant to be done slowly. Taken in, savored and appreciated for all of it’s qualities and imperfections. The Lovewright Co. takes this approach to heart with producing its collection for Winte...

The Lovewright Co. x Purist 3rd Year Anniversary Tee

StyleComments ⋅ Jun 17, 2010
Coming at time when most retailers are having a difficult time staying afloat, Purist continues pushing forth with its own in-house line of releases, this time collaborating with The Lovewright Co. on a third anniversary tee. Focusing on both bra...

The Lovewright Co. 2010 Winter Trailer

StyleComments ⋅ Jun 2, 2010
Southern California staple The Lovewright Co. offers a peek into several pieces from its upcoming Winter Collection for 2010 via this video piece. Although a bit early, there’s surely more to come once we get closer to the latter part of 20...

The Lovewright Company for etnies Plus “Califas” Boot

StyleComments ⋅ May 19, 2010
Featured is an early look into an upcoming project between etnies Plus and fellow Californian label The Lovewright Company. Taking on a boot silhouette, Lovewright gives its minimalist touches to the etnies Plus boot, featuring the use of premium...

The Lovewright Company 2010 Summer Caps

StyleComments ⋅ May 17, 2010
The Lovewright Company present its latest headwear collection as the brand welcomes the Summer 2010 campaign. Featured within this new range are three different designs, all worked up on either classic trucker or cotton snap-back options. The cap...

The Lovewright Company 2010 Spring Collection

UncategorizedComments ⋅ Mar 5, 2010
Consistently creating quality designs with an emphasis on construction and an overall honest aesthetic, The Lovewright Company continues its expansion with the release of Spring 2010. Titled The Local and The Loyal, this new season welcomes the b...

The Lovewright Co. 2009 Holiday Collection Lookbook

UncategorizedComments ⋅ Nov 9, 2009
The Lovewright Co. Holiday ’09 collection was built with steadfast creativity from a group of close friends to create four special collaborative tees. Eddie Hahm of Commune, The Hundreds, Eevol Goose and Chase Tofoya were given carte blanche to r...

Lovewright Co. 2009 Fall Collection

UncategorizedComments ⋅ Jul 30, 2009
With a clear inspiration from the depths of early Americana and “good ol’ fashion Dive Bar art”, Lovewright Co. put together the following in their 2009 fall collection. A total of six t-shirts are joined by a mesh cap as well a...

Lovewright Co. 2009 Summer Hat Collection

UncategorizedComments ⋅ May 21, 2009
Lovewright Co. drops some new hats and according to the brand… “keeps it cheap and easy like your slutty cousin.” The mesh caps represent Lovewright Co.’s first stab outside of t-shirts with the hats dropping at select Lov...

The Lovewright Company 2009 Summer Lookbook

UncategorizedComments ⋅ May 4, 2009
Coming off a successful Spring campaign, So Cal-based The Lovewright Co. give us a look into their Summer Collection for 2009. Much like their past installment, this new seasonal range offers a glimpse into the California culture with a focus on...

The Lovewright Company 2009 Spring Lookbook

UncategorizedComments ⋅ Feb 26, 2009
Heading into their third year, Southern California-based The Lovewright Co. continue producing garments tracing back to their roots in sunny California with a healthy amount of feel good aesthetics. Spring 2009 offers a handful of new t-shirt cho...

Artsprojekt: Lovewright Skateboard Decks

UncategorizedComments ⋅ Sep 10, 2008
Following up on Andy Howell’s presentation of the Artsprojekt comes the offerings from label Lovewright. Lovewright is just one of many contributing artists which also include familiar names like Foreign Family, Crooks & Castles, HELLZ...