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The Hundreds 2011 Summer Lookbook

California-based lifestyle brand The Hundreds presents us with a new lookbook for its forthcoming summer collection. Staying true to its roots, the images were shot on the sunny beaches of SoCal and depict a group of friends going surfing while w...

The Hundreds “COAST TO COAST” Snapback Pack

The Hundreds drop a new series of items as part of their Spring/Summer 2011 collection. The “COAST TO COAST” snapback pack features the sensibilities of Californian culture thanks to the use of surfboard profiles intersecting through...

The Hundreds: Sneaker Freaker Office Visit

As part of this year’s CARBON by ACCLAIM Magazine event in Australia, Bobby Hundreds of the The Hundreds made a stop at one of the longest-serving sneaker magazines around, Sneaker Freaker. His office visit is told mostly in images seen her...

The Hundreds Phoenix “Blue Rain” Sunglasses

The Hundreds reveal a special limited edition colorway in the brand’s popular Phoenix sunglasses. Produced in a “Blue Rain” hue, the shades feature a transparent blue frame with the usual old school flair. They release on May 5,...

The Hundreds: On Set @ Beastie Boys Fight for Your Right (Revisited)

The latest efforts of the Beastie Boys have made huge headlines over the last few weeks with their “Fight for Your Right (Revisited)” short film. With a star-studded cast of huge names from around the film industry, Bobby Hundreds was...

The Hundreds Footware 2011 Summer Video

The Hundreds whip up a new video highlighting upcoming looks from the brand’s sneaker lineup for Summer 2011. Featured are classic styles from the “Footware” roster, including the Valenzuela, Johnson Low and Wayne High, along wi...

Lil B x The Hundreds Collection

The Californian connection of Lil B and The Hundreds results in the following collaboration capsule between the two parties. Using references to his “The BasedGod” title, the shirts include three different designs including various re...

The Hundreds: MAD Magazine Headquarters Visit

Perhaps more so through the youth of older generations, MAD Magazine was a mainstay growing up. A common sight in your local 7-11 or convenience store, the satirical magazine had a defining presence through its commentary and artwork. Bobby Hundr...

The Hundreds New Era 59FIFTY “TRIFECTA” Collection Store Exclusives

Fresh off a new store opening in Santa Monica, The Hundreds aren’t about to leave their other stores out of the exclusive releases as a new pack of fitteds will release this Friday. The “TRIFECTA” collection features leather bil...

The Hundreds Santa Monica Grand Opening Video

Just recently, The Hundreds opened the doors to their fourth location in Santa Monica. For those unable to attend, a video that offers a comprehensive insight into the store was shot by Willie T. The video also features a short interview with Ben...

The Hundreds Santa Monica Opening Recap

Instead of playing a practical joke on fans this April Fool’s, April 1st marked the opening of the Los Angeles-based brand The Hundreds latest retail location in Santa Monica, CA. Incorporating design aspects from the original Fairfax locat...

The Hundreds Santa Monica Announcement

The Hundreds are set to cut the ribbon to a fourth store on April 1 in Santa Monica. For the Californian-based brand, the Santa Monica location will join previous ventures in Los Angeles, San Francisco and New York. The 2,000 square foot space wi...

The Hundreds Magazine Issue 4

The Hundreds release issue 4 of their magazine. The issue features Holly Madison and Angel Porrino on the cover modeling The Hundreds’s new bikinis. Within the pages are features on Ron English, Todd Bratrud, Brick Stowell and OC surfshop K...

The Hundreds Magazine Issue 4 Video

The Hundreds present a new behind-the-scenes video for The Hundreds Magazine Issue 4 featuring cover girls Holly Madison and Angel Porrino. In addition, the latest installment of the brand’s in-house publication will highlight features with...

The Hundreds Store Exclusive City Snapback Pack

The Hundreds are serving up some new store-exclusive styles based on the trusty snapback cap. 3D script is applied across the front of the cap as the embroidery is linked with the specific city’s team colorways. All The Hundreds flagship st...