The Generic Man
The Generic Man 2011 Fall/Winter Wingman
December 3, 2011
⋅ Style
With quality and simplicity remaining to be a priority, The Generic Man introduces a new style of the Wingman silhouette this season. Inspired by the ubiquitous brogue shoe, this new style is handmade in Portugal and features premium textured leather and wool materials. While a...
The Generic Man for COMME des GARCONS SHIRT 2011 Fall Video
August 2, 2011
⋅ Style
Inspired by the groundbreaking Nouvelle Vague movies of Jean-Luc Godard, most prominently a café scene in his 1967 classic “Two or Three Things I know About Her,” The Generic Man presents this fall’s collaboration with COMME des GARCONS SHIRT. A Generic Man classic, the...
COMME des GARÇONS SHIRT x The Generic Man Longwing Brogue
July 7, 2011
⋅ Style
Always pushing boundaries and creating innovative takes on more traditional garments and accessories, Japanese label COMME des GARÇONS's more contemporary SHIRT line has teamed up with The Generic Man to produce a very special pair of shoes. Since both labels emphasize...
The Generic Man “Naval” Oxford
June 16, 2011
⋅ Style
New from The Generic Man comes their "Naval" lace-ups. As the brand has made it their mission statement to provide "uniquely constructed and universally suitable" shoes, it's no surprise that their newest model is simple, elegant, understated and luxurious. Complete with a...
The Generic Man Grafton
June 15, 2011
⋅ Style
A few months ago saw the first unveiling of The Generic Man's new style, the Grafton. A new colorway is shown here which at the root offers a more mature option, all while embodying elements of casual dress thanks to material and sole selection. The woven upper features a...
The Generic Man 2011 Spring/Summer Sportsman
May 18, 2011
⋅ Style
The Generic Man introduces three new colorways in the brand's Sportman high top for Spring/Summer 2011. Produced with premium leather, the kicks are offered in a navy and off-white colorway, accented with brown upper detailing, canvas paneling, black laces and white...
The Generic Man 2011 Spring Grafton
March 1, 2011
⋅ Style
Picturing a leisurely gathering of affluent young men in post-war Southern California, The Generic Man introduces the Grafton for Spring 2011 – a stylish but laid back style that represents masculine elegance at its most refined. Marrying 1940s menswear with contemporary...
The Generic Man 2010 Autumn/Winter Collection
August 12, 2010
⋅ Style
Fall seems to be right around the corner and for it, The Generic Man release a selection of looks from their Autumn/Winter 2010 collection. The shoes, set against a backdrop of leaves and earth, take on palette colors that blend right into their environment. The use of suede...
UNDFTD x The Generic Man Army vs. Navy Collection
June 8, 2010
⋅ Style
Tying up the previously seen first glimpse and the subsequent video preview, here's a full-look into the UNDFTD x The Generic Man Army vs. Navy collection. Comprised of a total of seven styles, the collection revovles around surplus materials providing both heritage and a...
Undefeated x The Generic Man “Army vs Navy” Video
June 4, 2010
⋅ Style
Undefeated and The Generic Man release this new video in promotion of their upcoming footwear campaign. The piece documents both teams in Boise, Idaho as they select materials for use within the "Army vs Navy" Collection. Enjoy!
Undefeated x The Generic Man Footwear Preview
May 28, 2010
⋅ Style
Undefeated and The Generic Man join forces for a limited edition collection of sneakers, dubbed Army vs. Navy. The lineup features a strong assortment of contemporary designs, including deck shoes, chukka boot styles, and hi-top sneakers. The collection is slated for a June...
Generic Surplus Military Hi & Wino
August 26, 2009
⋅ Uncategorized
Marked by a minimalistic profile and aesthetic, Generic Surplus releases some new styles in the form of the Military Hi and the Wino. Both styles revolve around canvas materials while the Wino features a nice cap-toe theme. All styles come in a few basic colorways and are...
The Generic Man 2010 Fall/Winter Preview
August 17, 2009
⋅ Uncategorized
Known for their minimalistic efforts, footwear label The Generic Man continue their bread & butter formula with a preview of various upcoming models for next year's Fall/Winter Collection. Offering both athletic and casual models, the brand once again triumphs with a blend...
The Generic Man 2009 Fall/Winter Footwear
July 25, 2009
⋅ Uncategorized
Embodying a clean and timeless approach to footwear design, The Generic Man present two classic styles here with a moccasin model alongside a chukka. Both styles come in some muted colortones and are available now via Beauty & Youth.
Generic Man Pop-Up Shop at Space 15 Twenty
June 8, 2009
⋅ Uncategorized
Footwear brand Generic Man recently brought their clean and minimalistic styles to the Space 15 Twenty in the Los Angeles area. Kicking off the event was the showcasing of their 2009 spring/summer collection amidst a well-conceived exhibition. The space featured various...









