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The Generic Man
Having first joined forces in the spring of 2011, The Generic Man has once again teamed up with
The Naval, The Generic Man’s first shoe and a staple of its collections since, is the embodiment of
California footwear designer The Generic Man and COMME des GARCONS SHIRT helmed by Junya Watanabe
With quality and simplicity remaining to be a priority, The Generic Man introduces a new style of
Inspired by the groundbreaking Nouvelle Vague movies of Jean-Luc Godard, most prominently a café
Always pushing boundaries and creating innovative takes on more traditional garments and
New from The Generic Man comes their “Naval” lace-ups. As the brand has made it their mission
A few months ago saw the first unveiling of The Generic Man’s new style, the Grafton. A new
The Generic Man introduces three new colorways in the brand’s Sportman high top for
Picturing a leisurely gathering of affluent young men in post-war Southern California, The
