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TAG Heuer Automobile Club de Monaco Black Edition

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New from TAG Heuer and first revealed at this year’s Baselworld is the TAG Heuer Automobile Club de Monaco Black Edition. At first glance, this Monaco looks as if it may be an homage to the 74033 Heuer Monaco of the ’70s — a fully P...

Jack Heuer Details the Design Process Behind the Carrera Chronograph

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Jack Heuer, the former CEO and founder of TAG Heuer, sat down with HODINKEE to discuss the details of the brand’s most iconic piece: the Carrera. Heuer explains the process of creating the design, from his extensive research on dial legibility...

TAG Heuer Carrera 1887 Titanium Racing Chronograph

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Now in its 50th year, TAG Heuer’s Carrera family of watches is one of the most recognizable in the world. Part of a new crop of models for the family’s anniversary is this Carrera 1887 Titanium Racing Chronograph. Coming in at the sportie...

TAG Heuer Carrera Calibre 1887 Chronograph Jack Heuer Edition

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TAG Heuer unveils its tribute to Jack Heuer with a new timepiece. Inspired by the Carrera presented for Heuer’s 80th birthday last year, the watch features a similar black/grey/red color scheme and two register layout. Sturdily built, the 45mm...

RETROSPECT: Heuer Bundeswehr Chronograph

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Before TAG Heuer, there was simply Heuer, a watch manufacturer founded by Edouard Heuer in Saint-Imier, Switzlerand in 1894. Starting in the 1930s Heuer started manufacturing for the German military and air force which brings us to the stunning Heuer...

TAG Heuer Aquaracer 500m Calibre 72

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TAG Heuer has just unveiled its latest Aquaracer, the 500m Calibre 72. The first of the ceramic 500M Chronographs, the watch features a ceramic bezel on top of the steel case. This watch also marks the return of the “5-segment” display fo...

TAG Heuer Carrera 1887 “SpaceX” Watch

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Commemorating the 50th anniversary of TAG Heuer being the first Swiss timepiece in space, the latest release is based on a modified Heuer 2915A stopwatch worn by astronaut John Glenn in 1962. The new Carrera 1887 “SpaceX” differs from a s...

TAG Heuer Aquaracer 500M Ceramic Watch “Full Black”

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While it could be argued that TAG Heuer’s modern legacy could be attributed mostly to its marketing endeavors, unique pieces like this Aquaracer 500M Ceramic watch hint that the Swiss label is well on its way to returning to the innovations and...

TAG Heuer Racer Luxury Phone Teaser Video

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Swiss watchmaker TAG Heuer enters the telecommunications world offering, in their words, “The first luxury phone crafted for high performance.” Inspired by the brand’s heritage in GT cars and Formula 1, the phone is Swiss engineered...

2012 TAG Heuer Carrera Jack Heuer 80th Birthday Carrera

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The man who stood as one of the foremost driving forces behind Heuer during its formative and creative years, Jack Heuer’s legendary rule as CEO of the storied Swiss timepiece brand is marked by many significant advances, not the least of these...

TAG Heuer Mikrogirder 2000

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Swiss watchmakers TAG Heuer continue to raise the bar with each releasing timepiece. Its latest, the Mikrogirder 2000, expectantly utilizes a variety of innovative techniques offer greater precision in time-telling. The impressive chronograph highlig...

TAG Heuer 2012 Formula 1 Series

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Pre-Basel unveilings have begun to roll out and included is TAG Heuer’s official preview of the 2012 Formula 1 Series of watches. As an integral part of the F1 circuit, the watch brand does its best to present a line of watches that hope to emb...

TAG Heuer Monaco Mikrograph

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The TAG Heuer Monaco Mikrograph is possibly one of the rarest TAG Heuer to ever be made. The one-of-one timepiece will be auctioned off at the 2011 Monaco Formula 1 Grand Prix for the Only Watch charity event. The Mikrograph has a stainless stee...

TAG Heuer Mikrotimer Flying 1000

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Just a few short months after the release of its Mikrograph model, which set records for being the first mechanical chronograph to achieve 1/100 accuracy, TAG Heuer has unveiled the Mikrotimer Flying 1000 model – an in-house concept watch capable...

TAG Heuer Carrera Mikrograph

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TAG Heuer pays homage to a nearly 100-year-old mechanical feat with the release of their Carrera Mikrograph. The Mikrograph for those unfamiliar is a chronograph that has the capability to display accuracy down to 1/100th of a second. The Grandda...