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HYPETRAK Watches The Throne at SXSW 2014

MusicComments ⋅ Mar 14, 2014
Every year around early March, media outlets around the world round up their finest lensmen and writers, sending the pair down to balmy Austin, Texas. The pilgrimage is often credited to South by Southwest (SXSW), which is arguably the premier live m...

Jay Z & Kanye West to Perform at SXSW

MusicComments ⋅ Mar 11, 2014
Kanye West and Jay Z are set to take stage for a special one night only performance at SXSW on March 12 as part of a Samsung-sponsored event. Similar to a previous show held for Prince, Samsung plans to distribute wristbands to owners of Samsung Gala...

Earl Sweatshirt – Whoa (Live at SXSW) | Video

MusicComments ⋅ Mar 18, 2013
By now you’ve probably seen the deviating visuals to “Whoa,” which features Earl Sweatshirt and Odd Future brother Tyler, the Creator cavorting around a trailer park causing menace. Now Earl is back with this video performing the si...

Nardwuar vs. Grimes

MusicComments ⋅ Mar 28, 2012
Nardwuar kept himself exceptionally busy over the course of SXSW 2012, landing interviews with some of the event’s biggest acts. After having the tables turned on him with a few HYPEBEAST questions, this time, Claire Boucher — better known as G...

HYPEBEAST vs. Nardwuar Interview

MusicComments ⋅ Mar 26, 2012
During South by South West, HYPEBEAST was afforded a first row seat to the Nardwuar experience. Between tit for tats with A$AP Rocky, Action Bronson, Kendrick Lamar, Danny Brown and Machine Gun Kelly, we got to witness Grimes hold her own against her...

Nas Performs Entire ‘Illmatic’ Album at SXSW

MusicComments ⋅ Mar 23, 2012
Fans knew it would be coming, but didn’t know when or how. Via VEVO, Nas has released 14 video clips of his hotly anticipated SXSW show where he performed his entire debut Illmatic LP. Nas was also later joined on stage by fellow member of The...

Amex Sync Show Presenting Jay-Z Live

MusicComments ⋅ Mar 13, 2012
Each year SXSW in Austin succeeds in garnering a large amount of attention as a showcase for various artists and performers, as well as being an interactive conference offering film and other media. Not wasting any time getting underway with the even...

Jay-Z Live from SXSW Trailer

MusicComments ⋅ Mar 8, 2012
Yes, Jay-Z is back for another round on the SXSW Music Festival schedule. Don’t worry – if you couldn’t land festival tickets, or you’re nowhere near the state of Texas on March 12, American Express’s Sync Show series wi...

Waiting for Lightning To Premiere at SXSW

EntertainmentComments ⋅ Feb 3, 2012
The spiritual successor to the classic 2003 surf documentary Step Into Liquid, Waiting for Lightning is set to premiere at this year’s SXSW. Directed by Jacob Rosenberg and presented by Bandito Brothers and DC Shoes, the film highlights the pro...

Brook Bobbins: Odd Future SXSW 2011 Part 1

CultureComments ⋅ Mar 29, 2011
Resident HYPEBEAST blogger Brook Bobbins was recently in Austin to partake in this year’s SXSW 2011 festivities. One of the notable acts he was able to kick it with were none other than Odd Future. The group, which seems to do no wrong in i...

Shepard Fairey | Obey Installation at SXSW

UncategorizedComments ⋅ Apr 7, 2009
Shepard Fairey and some homies are seen here putting together an installation at last month’s SXSW music festival. Setting up shop outside of Austin’s Home Slice Pizza, the video goes in detail regarding one of Fairey’s claims t...

Nike Air Yeezy makes an apperance at SXSW Music Festival

UncategorizedComments ⋅ Mar 23, 2009
With all of the hoopla still surrounding Nike’s Air Yeezy, we catch a glimpse of various Hip-Hoppers rocking the highly scouted yet unreleased Kanye West-endorsed hi tops. Included performers caught sporting the kicks included Bun B, GLC wi...