Swizz Beatz

Jay-Z – Open Letter (Produced by Timbaland & Swizz Beatz)
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Recently in the news for everything from his Cuban getaway with Beyoncé to his signing of Yankees star Robinson Cano and the establishment of Roc Nation Sports, Jay-Z returns with an open letter to the media. Aptly titled “Open Letter” an...

Swizz Beatz and Shaq Discuss the Return of the Reebok Shaq Attaq and Shaqnosis
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Although the greater portion of Shaquille O’Neal’s career was spent delivering affordable sneakers to the less fortunate under his own eponymous brand name, it’s the rareness and unique design approach of his early models with Reebo...

Reebok Presents “Time Lapse” featuring Swizz Beatz
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Since joining Reebok last year as Global Creative Director for the brand, hip-hop producer Swizz Beatz has made his presence felt with the introduction of the Beatz-designed Kamikaze III Mid and the resurrection of iconic silhouettes like Allen Ivers...

Swizz Beatz featuring A$AP Rocky – Street Knock | Video
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Swizz Beatz and A$AP Rocky see their “Street Knock” collaboration given the visual treatment courtesy of Taj and Reebok. Presented over head-knocking production from araabMUZIK, New York City serves as their playground as Swizz takes a Te...

Swizz Beatz featuring A$AP Rocky – Street Knock (Produced by araabMUZIK)
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Here’s a first look at the upcoming mixtape being offered from producer/Reebok brand ambassador, Swizz Beatz. With a guest feature from A$AP Rocky and production duties from araabMUZIK, you can tell Swizzy’s looking to start things off on...

Meek Mill featuring T.I., Rick Ross, Lil Wayne, Birdman, Swizz Beatz & DJ Khaled – I’m a Boss (Remix)
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Funkmaster Flex had the premiering honors of Meek Mill’s star-studded remix of his smash hit “I’m a Boss.” T.I., Lil Wayne, Birdman, Swizz Beatz and DJ Khaled all turn in their respective contributions to the tune, but it is p...

VERBAL & Swizz Beatz: Reebok Ree-Done
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The last few months have seen a huge resurgence from Reebok. This comes in tandem with the announcing of two new creative directors including Swizz Beatz as the Global Creative Director, and VERBAL as the Reebok Classics Asia Creative Director. Both...

Swizz Beatz x Reebok Kamikaze III Mid
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As part of the relatively new collection designed in collaboration with Swizz Beatz, the Reebok Kamikaze III’s take new form in a sleek blue and black colorway. The athletic-inspired silhouette features a contemporary reworked Reebok letter log...

Reebok Reethym of Lite Tokyo Launch Party Recap
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Geared towards its Asia Pacific demographic, Reebok launched its “Reethym of Lite” campaign last night in Tokyo. Featuring a star-studden lineup of guests and performers, the celebration was headed by Reebok Classics North American and As...

Swizz Beatz “Prequel to a Classic” Video
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We follow-up on the initial unveiling of the “Prequel to a Classic” trailer with the new full-fledged short film. Following Swizz Beatz prior to his hosting and performance in New York City a few days ago, the video includes candid interv...

Swizz Beatz and Reebok Classics Present “Reethym of Lite” Concert Recap
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Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled “Reethym of Lite.” The event coincided with the seasonal trade show circuit that descends upon Las Vegas every summer. Given Swizz Beatz’s substan...

Lotus Cars Names Swizz Beatz VP of Creative Design & Global Marketing
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Between being a Grammy Award-winning, multi-platinum-selling producer; a father; an occasional painter; and a creative director at Reebok, it would seem as though Swizz Beatz has his plate pretty full. But apparently, there’s still some room on...

Swizz Beatz: Reestyle Collective
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Earlier this year Swizz Beatz spearheaded the launch of Reebok’s all new platform known as the Reestyle Collective.

Swizz Beatz x Reebok Classics Limited Edition Kamikaze
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Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaz...

Reebok Classics x Swizz Beatz
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Reebok has officially announced its collaboration with Swizz Beatz for 2011 and will be teaming up with the music producer to create a special line for Reebok Classics. While not many details are available at the moment, Reebok says that Swizz Be...