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Swatch 2014 Spring/Summer “Big Classic” Collection

While we’ve typically understood vibrant color and bold face illustrations as the hallmarks of Swatch’s design language, the Swiss brand aims to shift perceptions with the introduction of a new range. The “Big Classic” collect...

Swatch SISTEM51 Watch

Looking to the future of design after spending 2013 celebrating 30 years of innovation, Swatch introduces the SISTEM51 – the world’s first mechanical movement built entirely from an automated assembly line. Just as the brand’s first quartz watch, thi...

How Swatch Group’s Reduction of Supply Will Invigorate the Watch Industry

When Swatch made the announcement that they would stop providing movement kits to the industry, there was a collective outcry. Without a doubt Swatch is a powerhouse owning 19 brands across all price ranges from haute horlogerie marques like Breguet...

Swatch “The Blum Collection” Exhibition @ Park Avenue Armory

With assets totaling over $8 billion USD, the Swatch Group is not only Switzerland’s most capable producer of watches, it’s also the world’s largest. The group holds a roster stretching across the watch industry with some of the mos...

Swatch Gent Patterns Collection

Newly available from Swiss watch mainstay Swatch is the Gent Patterns collection. Bringing together three agreeable and classic patterns to a series of wristwatches, we are presented with houndstooth, argyle and tartan iterations for this release. Si...

Swatch Sports 2012 Summer Watch Collection

Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering...

Swatch “Year of the Dragon” Limited Edition Watch

Swiss watch and jewelery maker Swatch is ringing in the Chinese New Year with a limited edition “Year of the Dragon” Watch. Featuring an intricate and graceful Chinese dragon drawn in blue on the white of the silicone strap, it draws insp...

Swatch 2012 “New Gent Lacquered” Collection

Swatch offers a look into its latest New Gent models that are slated to hit shelves starting early next year. The new range called “New Gent Lacquered” highlights a series of bold colors applied onto the reworked version of the brand’s most popular G...

Kidrobot x Swatch Stop Motion Video

In a follow-up to their latest collaboration, Kidrobot and Swatch release a stop motion video highlighting the eight Swatch Gent timepieces and Dunny figurines that were adapted for the artist campaign. The elaborate project has done its fair sh...

SWATCH New Gent “Reptile” Collection

Adding an exciting twist to its Gent silhouette, SWATCH unveils these new designs for the season. The watches feature striking reptile prints seen on the aluminum case and straps, while colors on the hands and markers connect with the overall theme....

Jeremy Scott x Swatch 2011 Fall/Winter Collection

Following to its initial team up with Jeremy Scott, Swiss watchmakers Swatch unveils another set of attention-grabbing timepieces. Five new quirky designs are presented as the new offerings arrive with signature Jeremy Scott finishes seen throughout...

Kidrobot x Swatch Feature and Interview

Kidrobot and Swatch recently launched their newest campaign, inviting an all-star cast of artists to work on a collection of Dunnys and watches. We spoke with each of the eight different artists including Gary Baseman, Jeremyville, Frank Kozik, Joe L...

Kidrobot x Swatch in Shanghai

Earlier this month, Kidrobot and Swatch launched an extensive creative project unifying their respective icons on an artist-based collection of toys and watches. Eight artists were brought together to each creatively mastermind their own packs involv...

Markus Linnenbrink x Swatch Watch

Brooklyn-based German artist Markus Linnenbrink is among the latest cast of creatives to work with Swatch on a collection of art-driven watches. Linnebrink’s work features a mesmerizing layered effect where resin is left oozing with high co...

Jeremy Scott x Swatch Collection

What over platform than a watch for the transcending of Jeremy Scott’s apparel and footwear designs? The American designer designs three watches for Swatch as it features some signature touches including the ubiquitous Wings design, which h...