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Swatch 2014 Spring/Summer “Big Classic” Collection

StyleComments ⋅ 8204 Views
While we’ve typically understood vibrant color and bold face illustrations as the hallmarks of Swatch’s design language, the Swiss brand aims to shift perceptions with the introduction of a new range. The “Big Classic” collect...

Swatch SISTEM51 Watch

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Looking to the future of design after spending 2013 celebrating 30 years of innovation, Swatch introduces the SISTEM51 – the world’s first mechanical movement built entirely from an automated assembly line. Just as the brand’s first quartz watch, thi...

How Swatch Group’s Reduction of Supply Will Invigorate the Watch Industry

EditorialComments ⋅ 5110 Views
When Swatch made the announcement that they would stop providing movement kits to the industry, there was a collective outcry. Without a doubt Swatch is a powerhouse owning 19 brands across all price ranges from haute horlogerie marques like Breguet...

Swatch “The Blum Collection” Exhibition @ Park Avenue Armory

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With assets totaling over $8 billion USD, the Swatch Group is not only Switzerland’s most capable producer of watches, it’s also the world’s largest. The group holds a roster stretching across the watch industry with some of the mos...

Swatch Gent Patterns Collection

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Newly available from Swiss watch mainstay Swatch is the Gent Patterns collection. Bringing together three agreeable and classic patterns to a series of wristwatches, we are presented with houndstooth, argyle and tartan iterations for this release. Si...

Swatch Sports 2012 Summer Watch Collection

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Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering...

Swatch “Year of the Dragon” Limited Edition Watch

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Swiss watch and jewelery maker Swatch is ringing in the Chinese New Year with a limited edition “Year of the Dragon” Watch. Featuring an intricate and graceful Chinese dragon drawn in blue on the white of the silicone strap, it draws insp...

Swatch 2012 “New Gent Lacquered” Collection

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Swatch offers a look into its latest New Gent models that are slated to hit shelves starting early next year. The new range called “New Gent Lacquered” highlights a series of bold colors applied onto the reworked version of the brand’s most popular G...

Kidrobot x Swatch Stop Motion Video

ArtsComments ⋅ 1206 Views
In a follow-up to their latest collaboration, Kidrobot and Swatch release a stop motion video highlighting the eight Swatch Gent timepieces and Dunny figurines that were adapted for the artist campaign. The elaborate project has done its fair sh...

SWATCH New Gent “Reptile” Collection

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Adding an exciting twist to its Gent silhouette, SWATCH unveils these new designs for the season. The watches feature striking reptile prints seen on the aluminum case and straps, while colors on the hands and markers connect with the overall theme....