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Jeff Divine: Wave Runner

CultureComments ⋅ Jun 15, 2011
NOWNESS presents us with a dream guide for surfing from none other than Jeff Divine. The former editor of Surfer Magazine is famous for his Kodachrome photography of the heyday of surfing in 1970s Hawaii, as well as chronicling the beginning of s...

Nike 6.0 “Leave a Message” Trailer

CultureComments ⋅ Apr 18, 2011
Recent years have seen an astounding growth in female professional surfers, so much that the swoosh’s alternative sports line Nike 6.0 rises to the forefront of the sport. To address this trend, Nike unleashes the trailer to Leave a Message...

Quiksilver “Moments” Film

CultureComments ⋅ Mar 14, 2011
Quiksilver releases “Moments,” a 24-minute film starring champion Kelly Slater with Dane Reynolds, Jeremy Flores, Craig Anderson, Clay Marzo and the rest of the global Quiksilver surf team and was filmed in Indonesia, Hawaii, Tahiti,...

Chuck Patterson “Jaws”

CultureComments ⋅ Feb 10, 2011
Former professional freeskier Chuck Patterson had taken to the waves on skis before, however it was only after seeing Mike Douglas and Cody Townsend ski waves in Maui back in 2009 did the daredevil look to tackle the challenge again. Following th...

David Carson x Pukas x QUIKSILVER 2011 Spring Preview

DesignComments ⋅ Nov 13, 2010
For next spring, a surf-based collaboration will involve artist David Carson as he teams up with surfboard brand Pukasb and apparel brand QUIKSILVER. The collection will feature not only Pukas-manufactured surfboards but also a range of bags incl...

Rip Curl Mirage 2 Boardshort Video

StyleComments ⋅ Oct 2, 2010
Since the original scene in the Matrix involving “bullet time”, the stunning approach to visuals has become an appealing way of showcasing movement and speed. Rip Curl took to a Malaysian wavepool to create the effect to highlight the...