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SUPRA Deion Sanders Society Mid Pack

In honor of former Baltimore Raven Deion Sanders’ induction into the Football Hall of Fame, SUPRA has teamed up with “Prime Time” in order to release this commemorative Society Mid Pack. Although his nickname “Neon Deion” might lead one t...

SUPRA Paris Store Opening

SUPRA has wasted no time in unveiling their second retail location in as many days with a new Paris store. Joining the inaugural foray into retail with the New York location, the Paris store at 45 Rue de Temple will offer Europeans a comprehensive ta...

SUPRA NYC Store Opening

The practice of lining up for shoes outside the store on the sidewalk in the wee hours of the morning hasn’t occurred in some time, but it was alive and well at the opening of the brand new SUPRA NYC store located at 4 Prince St. in the heart of SoHo...

Chad Muska & Josh Brubaker: The Minds Behind the Supra Skytop

Having launched one of the skate world’s most recognizable lifestyle models in the Skytop, Chad Muska and Josh Brubaker have had the perpetual task of continually improving on its inaugural Skytop I. Prior to the launch which took place a few w...

SUPRA “NYC” Vaider

Following on the heels of their “Paris” Skytop announcement, SUPRA has unveiled plans to release a similarly-branded “NYC” Vaider. Intended to honor the “city that never sleeps,” these Vaiders are primarily dar...

SUPRA Skytop 3 Release Event Recap Video featuring Chad Muska

New from SUPRA comes this video compilation of footage from several release events all over LA in celebration of their latest iteration of the ultra-popular Skytop sneaker. Featuring the man behind the kicks, pro skater Chad Muska, the video offe...

SUPRA “Paris” Skytop

Sneaker brand SUPRA may seem quintessentially American, however, the company has a great deal of fans in Europe and even two corporate locations in France: a European HQ in Biarritz and a showroom in Paris. In order to acknowledge their vast Fren...

Supra Skytop 3 Launch Party Recap

Following the public release of its new Skytop 3 sneaker at Factory 413 on July 9, Supra held a private launch party that night at Trousdale in West Hollywood. Hosted by Chad Muska, the party included appearances by guests such as Levi Mastro, St...

Supra Indy Pack

As people set off for the long weekend, Supra pay homage to the United States and its Independence Day celebrations with a three-pack of familiar favorites. The pack’s colortones are set against the United States’ three-colored motif...

Supra NYC: Go Skateboarding Day 2011

For those of you who didn’t know, Tuesday, June 21st was officially “Go Skateboarding Day.” In order to celebrate, popular skate fashion brand Supra honored their roots by hitting the streets of New York City with team riders in...