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How to Correctly Pronounce the Names of Japanese Car Brands

LifestyleComments ⋅ Sep 25, 2014
Although the names of European car brands seem to be purposely designed to trip people up, it is understandable that people may have difficulty too with Japanese car brands, despite their ubiquity around the world. Here to clarify things for us is th...

2015 Subaru WRX STI Preview

StyleComments ⋅ Jan 9, 2014
Ahead of its public debut at the Detroit Auto Show comes the first look at the upcoming 2015 Subaru WRX STI. Decked out in Subaru’s signature look of royal blue with golden wheels – not to mention a massive rear wing – the WRX STI i...

2015 Subaru WRX

LifestyleComments ⋅ Nov 20, 2013
Unveiled at this week’s Los Angeles Auto Show, Subaru has taken the proverbial sheet off of its new 2015 WRX. The car, replacing the existing Impreza WRX, looks ready to perform coast-to-coast victory laps with improved milage and air intake, w...

Subaru Unveils the BRZ tS

LifestyleComments ⋅ Aug 19, 2013
Today Subaru announced details of the new BRZ tS model, putting to rest a disputed topic within the manufacturer’s Japanese market. Initial conjecture suggested that a tuned STI-edition was set for release, however the BRZ tS model – taki...

Subaru WRX STI tS Type RA

LifestyleComments ⋅ Jul 3, 2013
Subaru has announced a special edition WRX STI dubbed the tS Type RA for the Japanese market. Horsepower stays the same for this model, but Subaru’s engineers have added a host of upgrades designed to improve the car’s handling and compos...

Subaru WRX Concept

LifestyleComments ⋅ Mar 29, 2013
Leaking pictures to its latest WRX Concept earlier this week, Subaru legitimized its release with an official unveiling earlier today. Although details to this agile sedan were left to the imagination, the visuals prove enticing enough. Faced with hy...

Subaru PUMA Rallycross Team Unveiling

LifestyleComments ⋅ Jun 5, 2012
The past few weeks have been a whirlwind of activity for both Subaru and PUMA – having joined forces on not only a Global Rallycross pack of footwear, but the latter also coming on as title sponsor for a rallycross team. Comprised of Dave Mirra...

2012 Subaru BRZ “Pure Handling Delight” Video

LifestyleComments ⋅ Dec 1, 2011
In accounting for yet another one of the more highly anticipated models to be recently unveiled at the Tokyo Motor Show, Subaru presents the 2012 BRZ. Shown here in action, the two-door model boasts a 200 hp 2.0 liter boxer engine. The overall sleek...

Subaru WRX STI S206

LifestyleComments ⋅ Nov 28, 2011
Subaru has unveiled the latest addition to the company’s line of S series performance vehicles. The WRX STI S206 comes equipped with Bilstein shocks, a flexible strut tower bar up front, as well as a flexible draw stiffener which all help the v...

Battle Cross Steel Yard Edition Promo Video

LifestyleComments ⋅ Nov 21, 2011
The video above puts 2011 Rally America champion David Higgins up against his Subaru Rally Team USA teammate, X-Games star Dave Mirra, in identical Subaru WRX STi rally cars on a course of blitz and calamity through a working steel mill. Produced by...

2012 Subaru BRZ Concept STI

LifestyleComments ⋅ Nov 17, 2011
A new prototype has been added to the stable of Japanese car manufacturer Subaru for 2013. Previewed at the LA Auto Show, it was given the moniker BRZ Concept STI. This model represents the essence of every sports car; boasting a lightweight design a...

Ken Block’s TRAX Subaru WRX STi

UncategorizedComments ⋅ Nov 2, 2009
On the heels of Ken Block’s insane Gymkhana videos and the groundbreaking snowboarding/rally part to close out DC’s MTN.LAB 1.5 video, the DC Co-Founder and Rally Team Driver has joined with Subaru to make the world’s fastest cat track operation...

Ken Block Drift Session on Top Gear with James May

UncategorizedComments ⋅ Jul 7, 2009
DC Shoes co-founder and renown Rally Car Racer Ken Block is featured on Top Gear, showcasing his acquired drifting skills on an airstrip with James May as his passenger. Aside from the 6+ minute demonstration, Block shows off his most recent Suba...

Subaru Rally Team x DC Shoes Volcano SRT

UncategorizedComments ⋅ Dec 31, 2008
As a sponsor of the Subaru Rally Team USA (on a similar note Subaru will not be participating in the 2009 WRC), DC Shoes fittingly created a special colorway of the Volcano SRT for the famous rally-inspired automotive company. The trademark blue...