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LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

LifestyleComments ⋅ Mar 20, 2014
Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

Futura x Sprite “Breaking Through” for 2014 NBA All-Star Weekend Teaser

ArtsComments ⋅ Feb 12, 2014
Keeping his heart in the streets, legendary artist Futura teamed up with beverage heavyweight Sprite to create three custom basketballs for the impending All-Star Weekend. The three pieces each attempt to illustrate the parallels between street cultu...