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New Balance 2014 Spring/Summer “Blue Tab” Collection

StyleComments ⋅ Feb 3, 2014
Despite coveted retro releases on the streets with everyone from Ronnie Fieg to J.Crew, New Balance has also maintained its commitment to running performance. Following up on the burgundy-dashed release last season, the Massachusetts sportswear behem...

VISA Taps Star Wars and The Simpsons for Its World Cup 2014 Campaign

LifestyleComments ⋅ Feb 3, 2014
As the sporting focus shifts from the Super Bowl to the world’s largest sporting event, the World Cup, VISA presents a viral-worthy campaign tapping the likes of Star Wars and The Simpsons. Amassing teams of 11 players, C-3PO joins an outfield...

L.C. Angell Launches ROOKIE

LifestyleComments ⋅ Feb 2, 2014
From the man who brought Uncrate and Devour to the web, L.C. Angell launches the sports-focused website ROOKIE. Instead of your prototypical blogsite with long, in-depth editorials regurgitating the same information over and over, ROOKIE brings a uni...

PUMA and Arsenal Announce Long-Term Agreement

LifestyleComments ⋅ Jan 27, 2014
Rising to the top of the table on the backs of a resurgent Aaron Ramsey, Santi Cazorla, Theo Walcott and Jack Wilshire, London-based soccer club Arsenal have a bit to be proud of this season. Aside from prospective summer signings, the organization c...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

StyleComments ⋅ Jan 16, 2014
Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

“Dolphin Days #3″ – A Weekend in Sydney With Josh Pall

LifestyleComments ⋅ Jan 8, 2014
It’s been a harsh climate for many people in the Northern Hemisphere, and skateboarders have especially felt the cold bite of sub-freezing temperatures. In Australia however, the summer shred season is in full swing. Never one to waste a pictur...

Jeremy Lin Officially Signs with adidas

LifestyleComments ⋅ Jan 7, 2014
adidas has officially announced Jeremy Lin as the latest signee to the Three Stripes brand. Financial terms of the deal were not disclosed but Lin will serve as an ambassador for the brand overseas and will play a part in the development of basketbal...

TURF “Word Is Bond” Fixed Freestyle Teaser

LifestyleComments ⋅ Jan 6, 2014
TURF is a fixed gear freestyle bike company founded in 2013. After spending most of last year filming the team riding real street across the country, TURF is almost ready to drop “a video that you won’t soon forget.” The TURF team are Ed...

Skating China Like Never Before – “A Tale of Four Cities” by Charles Lanceplaine

LifestyleComments ⋅ Dec 21, 2013
Slow motion, skateboarding, superb cinematography and exciting locations. This is exactly what is delivered in Charles Lanceplaine’s most recent body of work “A Tale of Four Cities.” Featuring riders Jay Meador, Cyres Wong, Liu Jia...

“FUTURE CHAMPIONS”: Moments from the 2013 Nike Cross Nationals by Jerry Buttles

ArtsComments ⋅ Dec 13, 2013
HYPEBEAST contributing photographer Jerry Buttles recently got the chance to attend this year’s Nike Cross Nationals — a cross country event pitting the best high school runners drawn from eight regional championships. Here we present a s...

Nike Welcomes Kobe Back with this Comeback Video

LifestyleComments ⋅ Dec 9, 2013
After sitting out the end of last season and the start of the current season, Kobe Bryant finally made his much-awaited return to the hardwood in tonight’s game against the Toronto Raptors. To celebrate the occasion, Nike Basketball has put out...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

VideosComments ⋅ Dec 6, 2013
In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

Nike SB Releases SB Chronicles Vol. 2 on YouTube

LifestyleComments ⋅ Dec 4, 2013
In the same year that has seen stellar releases from Emerica, Deathwish and Zero, Nike Skateboarding submits its latest full-length video offering: SB Chronicles Vol. 2. Recruiting Cosmic Vomit filmer Grant Yansura to assist skate videography legend ...

85IVE2 SBG Skateboard Decks

LifestyleComments ⋅ Dec 3, 2013
Following the success of its N852 decks, Hong Kong-based skateboard imprint 8FIVE2 presents its latest design: the SBG. An acronym for “Skate. Beer. Girls.,” the green, white and brown decks are done up to mimic the look of Tsingtao Beer...

Nike Pits Wayne Rooney Against Golf’s Rory McIlroy in the Launch of the Ordem Ball

StyleComments ⋅ Dec 3, 2013
To celebrate the launch of Nike’s new Ordem football, it has enlisted Wayne Roony and Rory McIlroy to play a lighthearted game of golf. Trading shots over 18 holes, Rooney does his best to demonstrate why the Ordem football is Nike’s most...