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L.C. Angell Launches ROOKIE

From the man who brought Uncrate and Devour to the web, L.C. Angell launches the sports-focused website ROOKIE. Instead of your prototypical blogsite with long, in-depth editorials regurgitating the same information over and over, ROOKIE brings a uni...

PUMA and Arsenal Announce Long-Term Agreement

Rising to the top of the table on the backs of a resurgent Aaron Ramsey, Santi Cazorla, Theo Walcott and Jack Wilshire, London-based soccer club Arsenal have a bit to be proud of this season. Aside from prospective summer signings, the organization c...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

“Dolphin Days #3″ – A Weekend in Sydney With Josh Pall

It’s been a harsh climate for many people in the Northern Hemisphere, and skateboarders have especially felt the cold bite of sub-freezing temperatures. In Australia however, the summer shred season is in full swing. Never one to waste a pictur...

Jeremy Lin Officially Signs with adidas

adidas has officially announced Jeremy Lin as the latest signee to the Three Stripes brand. Financial terms of the deal were not disclosed but Lin will serve as an ambassador for the brand overseas and will play a part in the development of basketbal...

TURF “Word Is Bond” Fixed Freestyle Teaser

TURF is a fixed gear freestyle bike company founded in 2013. After spending most of last year filming the team riding real street across the country, TURF is almost ready to drop “a video that you won’t soon forget.” The TURF team are Ed...

Skating China Like Never Before – “A Tale of Four Cities” by Charles Lanceplaine

Slow motion, skateboarding, superb cinematography and exciting locations. This is exactly what is delivered in Charles Lanceplaine’s most recent body of work “A Tale of Four Cities.” Featuring riders Jay Meador, Cyres Wong, Liu Jia...

“FUTURE CHAMPIONS”: Moments from the 2013 Nike Cross Nationals by Jerry Buttles

HYPEBEAST contributing photographer Jerry Buttles recently got the chance to attend this year’s Nike Cross Nationals — a cross country event pitting the best high school runners drawn from eight regional championships. Here we present a s...

Nike Welcomes Kobe Back with this Comeback Video

After sitting out the end of last season and the start of the current season, Kobe Bryant finally made his much-awaited return to the hardwood in tonight’s game against the Toronto Raptors. To celebrate the occasion, Nike Basketball has put out...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

Nike SB Releases SB Chronicles Vol. 2 on YouTube

In the same year that has seen stellar releases from Emerica, Deathwish and Zero, Nike Skateboarding submits its latest full-length video offering: SB Chronicles Vol. 2. Recruiting Cosmic Vomit filmer Grant Yansura to assist skate videography legend ...

85IVE2 SBG Skateboard Decks

Following the success of its N852 decks, Hong Kong-based skateboard imprint 8FIVE2 presents its latest design: the SBG. An acronym for “Skate. Beer. Girls.,” the green, white and brown decks are done up to mimic the look of Tsingtao Beer...

Nike Pits Wayne Rooney Against Golf’s Rory McIlroy in the Launch of the Ordem Ball

To celebrate the launch of Nike’s new Ordem football, it has enlisted Wayne Roony and Rory McIlroy to play a lighthearted game of golf. Trading shots over 18 holes, Rooney does his best to demonstrate why the Ordem football is Nike’s most...

Nike “Dare to be Brasilian” Video

Nike’s latest advertising campaign for the Brazil national football team sees a visually impactful short film that pays tribute to the unique “Canarinho” style of play. Featuring scenes that draw inspiration from individual traits,...

burn’s YouTube Channel Highlights the Official Energy Drink of the Sochi Winter Olympic Games and Its Athletes

Serving as the official drink sponsors for the Sochi Winter Olympic Games, energy drink burn captures the intimate experience of its athletes in a bid to discover their world leading up to the 2014 games. Presented through burn’s “Ride Ag...