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adidas “Unlock the Game” Campaign

LifestyleComments ⋅ Apr 18, 2014
As the Premier League gears up for the final stretch of one of its closest seasons to date, adidas reveals its “Unlock the Game” campaign featuring the likes of Luis Suarez, Leighton Baines, Juan Mata, Aaron Ramsey and Luke Shaw. Using a subtle dose...

Red Bull’s “ALLEYCATS” Explores the Roots and Culture of Unsanctioned Bike Racing

LifestyleComments ⋅ Apr 17, 2014
In an attempt to shine a light on a somewhat under-sung subculture, directors Albert Huh and Viktor Cahoj teamed up with Red Bull for a gripping documentary on the beginnings of urban bike racing. The brief, yet informative piece traces the roots of...

Manchester City Leads the Way of Top Paid Professional Athletes at $8.1 Million Per Player

LifestyleComments ⋅ Apr 16, 2014
According to a survey conducted by Sporting Intelligence for ESPN The Magazine, Manchester City F.C. has taken the crown as the best-paid team in world sport. The average wage for each player is reportedly a whopping $8.1 million USD, which may surpr...

GQ Talks to Roc Nation Sports President Juan Perez About Expansion Plans

LifestyleComments ⋅ Apr 16, 2014
When Jay Z announced that he was venturing into the world of sports entertainment over 12 months ago, few would have imagined the tangible impact that Roc Nation Sports amassed in a relatively short period. Having already signed several high-profile...

Nike F.C. Collection

StyleComments ⋅ Apr 14, 2014
Continuing to build around the World Cup buzz, Nike continues with this latest video promoting its Nike F.C. campaign and the debut of the Nike F.C. Collection. Putting the spotlight on several key players that will be prevalent during the anticipate...

The Beyond Sun Skate Video

LifestyleComments ⋅ Apr 9, 2014
Finnish skate shop Beyond presents The Beyond Sun, a two-part visual project consisting of a magazine and skate video. Directed by Pekka Harjula, the film covers the Beyond team’s trips back in 2012 and 2013 and was inspired by a personal conne...

adidas Unveils Chelsea FC’s New 2014/15 Home Kit

StyleComments ⋅ Apr 4, 2014
When Chelsea takes the pitch at Stamford Bridge for next season’s 2014-2015 campaign, The Blues will be decked out in a brand new striped kit from adidas. Taking inspiration the squad’s kits of the late ’80s and early ’90s, th...

Nike “Risk Everything” 2014 World Cup Campaign by Wieden+Kennedy

EntertainmentComments ⋅ Apr 2, 2014
“To win glory on the world’s biggest stage, the world’s greatest footballers must be willing to risk everything.” Thus, Nike presents “Risk Everything” ahead of the 2014 World Cup. Created by Wieden+Kennedy and dir...

Nike Unveils 2014 U.S. Soccer Away Kit

StyleComments ⋅ Apr 1, 2014
Where the home jerseys were a bit more on the traditional side, Nike’s vision for the U.S. national soccer team’s away kits are a bit more radical. The U.S. will take the fields in Rio this summer sporting distinctive tricolor kits, using...

GREATS x Leather Head Sports Baseball

StyleComments ⋅ Mar 29, 2014
As we gear up for opening day of Major League Baseball, footwear brand GREATS has teamed up with New Jersey-based leather goods purveyor Leather Head Sports for a special metallic finish baseball. Made from Leather Head Sports’ serious leather,...

Leaos Carbon Fiber Electric Bike

LifestyleComments ⋅ Mar 28, 2014
Modeled after the Vespa scooter, the Leaos Electric Bike is a great-looking new option for cyclist commuters. Constructed entirely of carbon fiber, the bike combines both styling and practicality with its Nuvinci automatic shifting, carbon fiber mudg...

HUF x Monster Children “Australian For Tour” Video

LifestyleComments ⋅ Mar 27, 2014
Even though Southern California doesn’t exactly get frigid in the winters, HUF’s skateboarding team took a seasonal vacation down under for a tour around Australia. The team partnered with Monster Children for the “Australian For To...

adidas x BOMBTRACK 2014 Street Crew Track Bike

LifestyleComments ⋅ Mar 26, 2014
adidas recently teamed up with BOMBTRACK to produce a limited run of fixed gear bikes. Featuring a muted two-tone green paint job, the bike incorporates subtle details from both partners on the rims, pedals and handlebars. The special-edition bikes w...

Nike SB Europe Presents “From Bologna to Marseille”

LifestyleComments ⋅ Mar 13, 2014
In skateboarding, Europe has garnered a reputation for its dreamlike plazas and clean architecture, with everywhere from Milan’s Central Train Station to Paris’ Bercy considered international hubs of shredding. Nike SB has never been a co...

Watch Bob Burnquist Skate a Floating Ramp

LifestyleComments ⋅ Mar 13, 2014
Bob Burnquist has skated across all manner of surfaces in a variety of locations and now he can add a floating resume to that impressive list. To achieve the feat, Burnquist enlisted the help of a team of talented craftsmen to create a ramp that not...