The World’s First 3D-Printed Snowboard
The innovative team at Signal Snowboards returns with another episode of “Every Third Thursday,” where the team executes an out-of-the-box idea in the realm of snow riding. This week, Signal partnered up with special technology company GR...
Primitive Presents “Pain Is Beauty” | Video
Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to combine a love of urban fashion with a lifelong passion for skateboarding. Now in its fifth year, Primitive still manages to strike a balance between sk...
Mark Suciu Makes His Official Debut for adidas Skateboarding
A little before this time last year, Mark Suciu had quietly released a video part via Thrasher, chronicling his journey from San Jose to Philadelphia, called “Cross Continental.” Since then, Suciu has further blossomed into a coverage mac...
Crailtap Introduces New Crail Cruisers
Crailtap has introduced a trio of new cruisers and created a corresponding video, shot and edited by Federico Vitetta and Aaron Meza, to highlight the releases. Featuring small (7.4″ x 29.3″), medium (8″ x 31″), and large (9.2...
Supreme “London” Skate Video
Coinciding with today’s launch of the Supreme x COMME des GARCONS SHIRT 2013 Collection, Supreme has dropped a brand new skate video. Aptly titled “London,” the two minutes of lo-fi quick-cut footage highlights skateboarders around...
94Fifty Bluetooth Basketball
While many brands have created ways for consumers to digitally track the progress of their workouts, few have sought to integrate the technology into the non-footwear-related equipment of the sports themselves. Thus, sports technology company 94Fifty...
BMC 50th Anniversary Lamborghini Edition Road Bike
Swiss bicycle maker BMC is helping Lamborghini celebrates its 50th anniversary with the Lamborghini Edition Road Bike. Marrying Italian style with modern technology, the limited edition bike uses a special impec frame crafted from carbon fiber for li...
Kilian Martin Makes Art on Two Wheels | Video
Madrid skater Kilian Martin has garnered international acclaim for birthing his own lane within the maturing action sport, using both his background in adolescent gymnastics and often methodical artistic nature to form a fluidly-technical flatground...
FTC’s Young Bucks Tear It Up | Video
As a pioneer of the skate industry FTC has seen many changes over its nearly 30-year existence, from eclectic choice of dress to the progression into an increasingly technical sport. What has remained a constant however, dating back to the days of th...
Nike’s “Give Me The Ball” Campaign
Nike today unveiled a new campaign as part of its promotional efforts in the Greater China region. Starting with a simple premise of picking up a ball and making it happen, the ad is short, snappy and inspiring, drawing from the humble origins of gre...
Paul Rodriguez’s Latest FULL CLIP FRIDAY
In the latest edition of his FULL CLIP FRIDAY shorts for Prod84, we see pro skateboarder Paul Rodriguez showcase a flurry of park-style tricks in flawless execution — with the help of Dan Abadi’s editing. Originally aimed at showing a bri...
Soccket Energy-Harnessing Soccer Ball
While soccer is the world’s most popular sport, there are millions across the globe who love the game but once it’s over don’t have basic human needs such as lights. That’s where Soccket saw an opportunity to help. Their new b...
Nyjah Huston and Element Discover Japan
Californian skateboarder Nyjah Huston and the Element team recently took to Japan to meet with the Element Japan Riders, who gave them a skater’s-eye-view of of the city of Kobe. Featuring Nick Garcia, Mark Appleyard and Levi Brown, as well as...
