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Bleacher Report Explores World of Athlete Sponsorships

LifestyleComments ⋅ Jul 22, 2014
Bleacher Report examines the world of professional athlete endorsements in this latest piece. As we are well aware, corporations have been lavishing world-class athletes with watches, cars and more for decades, and today we can take a closer look at...

A Closer Look at the adidas Predator Instinct “Tongue”

StyleComments ⋅ Jul 22, 2014
Following up our coverage of the adidas Predator Instinct “Eyes,” now we got a closer look at another commemorative Predator boot, this one dubbed the Predator Instinct “Tongue.” Part of the company’s 20th anniversary ce...

2014 Quai54 World Streetball Championship Recap

LifestyleComments ⋅ Jul 18, 2014
Back in the latter part of June, Paris served as the home to this year’s Quai54 World Streetball Championship. Set in the French capital’s famed Trocadéro with the Eiffel Tower looming large in the background, the Nike- and Jordan Brand-h...

Derek Jeter “RE2PECT” Collection

StyleComments ⋅ Jul 15, 2014
After seeing the Jordan Brand “RE2PECT” short video featuring Michael Jordan, Tiger Woods, Derek Jeter and more, we now have the collection to roll out alongside it. The line was created to honor what Derek Jeter has done for America̵...

Polls: Will Germany or Argentina Win the 2014 World Cup?

StyleComments ⋅ Jul 11, 2014
As we enter our 63rd and 64th matches respectively this weekend, the long road that began essentially four years ago culminates with the crowning of a new World Cup winner. Having spent the entirety of the World Cup in Brazil, we’ve had a first...

PUMA Unveils Arsenal’s New 2014/15 Kits

LifestyleComments ⋅ Jul 10, 2014
Arsenal’s newest kit sponsor, PUMA, has unveiled the London club’s new kits for the upcoming season. The home kit stays true to the club’s traditional colors with a close-fitting red body featuring heat transfer tapes running down t...

Levi’s Skateboarding Presents “Skateboarding in La Paz”

LifestyleComments ⋅ Jul 9, 2014
After heading down to Bangalore, India for its first DIY project, Levi’s Skateboarding continues its philanthropic expeditions in La Paz, Bolivia. With the help of Bolivian skater and tour guide Milton Arellano, Marius Syvanen, Josh Matthews, J...

Venus Williams, Nigel Sylvester and More Strip Down for ESPN the Magazine’s “Body Issue”

EntertainmentComments ⋅ Jul 9, 2014
ESPN has drawn the curtain on its annual ”Body Issue” for 2014 which features some of today’s top athletes flexing and flaunting their bodies for the camera. Featuring 21 athletes stripped down to their birthday suits, the tastefull...

Nike Unveils Manchester United’s 2014/15 Home Kit

StyleComments ⋅ Jul 7, 2014
Surely the collective English eye has drifted domestically to focus on the forthcoming Premier League season. With many of the Three Lions playing for one of England’s most decorated clubs, Nike has unveiled their new home kits for Manchester U...

Nike Football “David Luiz – Yellow & Green”

LifestyleComments ⋅ Jul 4, 2014
As Brazil kicks off the quarterfinals today with what will surely be an intensely competitive game against Colombia, Nike Football premieres the above video, titled “Yellow & Green.” Examining Brazil’s deep rooted passion in the...

Nike SB “Caddy” Commercial featuring Paul Rodriguez & Lance Mountain

StyleComments ⋅ Jul 3, 2014
Paul Rodriguez reprises his starring role in Nike SB’s “Skateboarding is Not a Game” campaign with the Swoosh’s latest commercial. Entitled “Caddy,” the clip starts out with P-Rod lining up what appears to be a put...

Nike Designers Discuss Striking World Cup Fonts

DesignComments ⋅ Jul 2, 2014
National team kits are often made the big stories leading into the World Cup, but very rarely is the full account given. The name and number on the back are the point of individual recognition for not merely the referee, but an entire audience eager...

Todd Francis x Element “Natural Dejection” Collection

LifestyleComments ⋅ Jul 1, 2014
Todd Francis is no new name to skate art. The Los Angeles-based artist has been producing board graphics since 1993 and has worked with household skate labels such as Anti Hero, New Deal, Real and Stereo. Currently the Art Director of Element Advocat...

adidas Brings Back the Fanatic Football Tournament

EventsComments ⋅ Jun 27, 2014
After a short but strong run several years ago, adidas’s Fanatic Football Tournament makes its triumphant return, in a World Cup year nonetheless. Spread over three major international cities, Berlin, Tokyo and New York, each are represented as...

Nike Soccer Launches Hall of Phenomenal in New York

EventsComments ⋅ Jun 24, 2014
In celebrating the beautiful game, Nike Soccer launched its crowning soccer experience with the Hall of Phenomenal in New York City on Saturday. The brand immerses select guest in its offerings for the World Cup, inviting the audience to test out cur...