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New Balance Numeric Introduces Its Skate Team

LifestyleComments ⋅ May 3, 2013
When New Balance entered the world of skateboarding this past December, it did so with its own unique footwear take on the skate niche. Having officially unveiled its inaugural footwear options with Mike West in January of 2013, today carries the lin...

Check Out Jim Greco’s ‘The Deathwish Video’ Part for a Limited Time

LifestyleComments ⋅ Apr 30, 2013
In continued promotion of Deathwish Skateboards’ new full-length, The Deathwish Video, The Berrics is hosting the entirety of Jim Greco’s part on their website. Many skaters know that Greco is no fame-hungry rookie – having dropped...

KAWS x Bern Watts Limited Edition Bicycle Helmet

LifestyleComments ⋅ Apr 29, 2013
KAWS has teamed up with the New Museum Store and the Safe Street Fund to produce a limited edition version of Bern’s Watts bicycle helmet. The bicycle helmet features KAWS’ signature artwork in a subtle tonal print. Produced in a limited...

Mark Gonzales Voices His Support for the “Long Live Southbank” Campaign

LifestyleComments ⋅ Apr 26, 2013
It’s important to note that despite skateboarding’s increasing popularity, it is still a minority activity that is frequently marginalized in society – especially when we talk in terms of spots. It seems that institutionally, skateboardin...

Roc Nation Signs Its First Athlete in WNBA Rookie Skylar Diggins

LifestyleComments ⋅ Apr 26, 2013
Roc Nation Sports, Jay-Z’s recently formed sports division of his Roc Nation entertainment company, has just signed Skylar Diggins. The current WNBA rookie and former NCAA basketball star was recently selected with the number 3 overall pick in...

Killian Martin’s “India Within” is the Most Epic Skate Video You’ll See Today

LifestyleComments ⋅ Apr 26, 2013
Spain-based skater Kilian Martin appears in “India Within,” realized by Brett Novak who was also responsible for Martin’s other high concept skate videos including Internal Departure. In India Within, we get to experience a rarely s...

Nike Introduces Jon “Bones” Jones

LifestyleComments ⋅ Apr 25, 2013
Fresh off of the release of the fighter’s own signature Free 5.0 TR, Nike has officially introduced Jon “Bones” Jones via this new video. Focusing on the training regimen for the UFC light heavyweight champion, the piece sees the MM...

Steve Olson by Patrick Pearse for Desillusion Magazine

LifestyleComments ⋅ Apr 24, 2013
Legendary pro skater Steve Olson serves as the subject for the latest artistic piece by Patrick Pearse for Desillusion Magazine. Shot in black and white, the video echoes Olson’s decidedly laid-back vibe and West Coast mentality as the bandana-...

Zoo York 20th Anniversary Collection

LifestyleComments ⋅ Apr 24, 2013
Zoo York began back in 1993 as the collective formed by New York skate icons Rodney Smith, Eli Morgan Gessner and Adam Schatz. Twenty years later, the brand is still going strong and they couldn’t be happier. Celebrating two decades in the game...

5boro NYC 2013 Spring/Summer Shaolin Island Camo Skate Decks

LifestyleComments ⋅ Apr 23, 2013
A nod to its home in the Big Apple, 5boro NYC has created a duo of Shaolin Island Camo skate decks for Spring/Summer 2013. Featuring a cruiser alongside an 8″ x 32″ deck, the release sees the pieces with a repeating motif that pairs the S...

Check Out Toyko’s Newly Opened H.L.N.A. Skatepark

LifestyleComments ⋅ Apr 22, 2013
If you’re a Tokyo-dwelling skater then you’re going to want to pencil in some time at the newly christened H.L.N.A. Skate Park in Diver City Tokyo Plaza. Opening its preverbal doors this past weekend, the large-scale outdoor facility is retailer H.L....

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

LifestyleComments ⋅ Apr 22, 2013
The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...

Jay-Z’s Official Statement Regarding His Brooklyn Nets Ownership

LifestyleComments ⋅ Apr 21, 2013
News of Jay-Z relinquishing his shares in the Brooklyn Nets organization has been making the rounds lately and now he has released an official statement on the matter. Having been the public face of the organization and one of the biggest backers of...

adidas 2013 “It’s Blue, What Else Matters?” Campaign for Chelsea FC

LifestyleComments ⋅ Apr 20, 2013
As seasonal football kits are unveiled every year ahead of the start of a team’s upcoming campaign, adidas finally asks “It’s Blue, What Else Matters?” with regards to its new uniforms for Chelsea FC. Founded in 1905 on the so...

Brandon Westgate Skates Boston

LifestyleComments ⋅ Apr 20, 2013
If you’re on Reynolds’ shortlist of best young skaters, you have to be doing it right. Brandon Westgate just so happened to make said list, and from early 5boro days to the most recent “True East” promo, the Wareham, Massachus...