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Nike “Just Do It – Endless Possibilities” featuring Jessie J and Gerard Piqué

LifestyleComments ⋅ Sep 20, 2013
The epic “Endless Possibilities” commercial first seen last month has been followed up with a new commercial starring pop sensation Jessie J and FC Barcelona defender Gerard Piqué. The commercial is delivered to celebrate the 25th anniver...

A Bathing Ape MILO GOLF BALLS

LifestyleComments ⋅ Sep 17, 2013
Expanding its graphic-heavy releases to sporting accessories, A Bathing Ape presents the MILO GOLF BALL featuring BABY MILO’s face at its center. The iconic logo is  featured across black, white and brown golf balls. Priced at ¥2,940 JPY (appro...

The New York Times Highlights New York Skate Photographer Allen Ying

ArtsComments ⋅ Sep 16, 2013
While not necessarily Thrasher or The Skateboard Mag, The New York Times has an ongoing interest in skateboarding not frequently found in other periodicals. Through this lens the storied newspaper turns its focus to one Allen Ying – founder of New Yo...

Nike Snowboarding Presents “Never Not” – Part 1

LifestyleComments ⋅ Sep 16, 2013
Nike Snowboarding presents the first installment of their newest visual presentation: “Never Not.” Unveiled just days after snowboarding behemoth Burton unveiled the first episode of their own video, Nike is set to reveal exactly what Jed...

Citi Bike BMX with Tyrone Williams

LifestyleComments ⋅ Sep 14, 2013
Only BMX street master Tyrone Williams can make this chunk of metal look so weightlessly cool. Weighing in at more than 40 pounds, Citi Bikes are the Citibank-branded two-wheelers of New York City’s bike sharing program. They’re heavy, sl...

Burton Presents [SNOWBOARDING]: BACKCOUNTRY

LifestyleComments ⋅ Sep 13, 2013
Snowboarding O.G. Burton has finally unveiled its latest snowboarding video, [SNOWBOARDING], releasing the first installment of the video: BACKCOUNTRY. As the title might suggest, this section is dedicated to the deep, isolated powder-crusted mountai...

Emerica ‘MADE: Chapter One’ Skate Video

LifestyleComments ⋅ Sep 13, 2013
Skateboarding is an enterprise founded on antiquated technology. After all, not much has changed about the wooden plank and wheels combination over the past three decades. What has changed though is the media surrounding the act, and moreover, the de...

HUF Footwear Skates The Streets of New York

LifestyleComments ⋅ Sep 12, 2013
As the end-of-summer submissions signify the transition into autumn, HUF releases a video of their skateboarding squadron wrecking havoc on the Big Apple. The clip finds notables such as Brad Cromer, Matt Gottwig and Josh Matthews shredding some less...

Asphalt Yacht Club Presents “AYC x MIA” Skate Video

LifestyleComments ⋅ Sep 12, 2013
From message board skepticism to being stocked at skateshops worldwide, there’s been a good amount of buzz surrounding Asphalt Yacht Club – the burgeoning skate apparel brand from Stevie Williams and Stefan Janoski. At the end of the day...

Nike Snowboarding Presents “AK to Austria”

LifestyleComments ⋅ Sep 10, 2013
In light of a recent preview of its forthcoming video offering – NeverNot – Nike Snowboarding presents a new video piece to sate those craving their fix of mountain shreddage. Members of the Nike Snowboarding team were taken on a lengthy trip spannin...

Caste Quality “The Philadelphia Experiment” Video

LifestyleComments ⋅ Sep 10, 2013
Spearheaded by a shared passion for skateboarding, Caste Quality employs an unyielding street-bred approach to its clothing designs and visual offerings. In departure from the flamboyant, and often over-embellished brands seen in the market, Caste...

The Vans World Tour Hits London’s Southbank

LifestyleComments ⋅ Sep 6, 2013
For the first half of September, the extensive Vans skateboarding squad is set to embark on a tour throughout Europe. Packing polished professionals like Geoff Rowley, Tony Trujillo and Chima Ferguson, as well as younger guns such as Rowan Zorilla, N...

Nike Soccer Presents ‘England Matters’ – Episode 2 with Tom Cleverly and Danny Welbeck

LifestyleComments ⋅ Sep 6, 2013
Nike has just released episode two of its England Matters video series, which gives fans behind-the-scenes access to England’s national team. This second installment follows childhood friends and current Manchester United teammates Danny Welbec...

Jay Z Sold His Share of the Brooklyn Nets to Jason Kidd

LifestyleComments ⋅ Sep 6, 2013
Jay Z has just announced he’s found a buyer for his small stake in the Brooklyn Nets, former NBA player and current Nets head coach Jason Kidd. The decision by Jay Z to sell was made due to a potential conflict of interest that could have emerg...

Nike Football Presents “Calvin & Johnson” Campaign Featuring Sean “Diddy” Combs

StyleComments ⋅ Sep 4, 2013
The most electrifying wide receiver in today’s National Football League is without a doubt Calvin Johnson of the Detroit Lions. With the attention and popularity that he has been gaining in the public eye, one must wonder how the superhuman wid...