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theFINproject – The Art and Story of the Surfboard Fin

LifestyleComments ⋅ 1450 Views
theFINproject is a unique project that aims to highlight an extremely important but oft overlooked part of surfboards: the fin. As much an art project as it is an educational one, the project starts off with a topological study in which each type of...

Red Bull: Creating the Ultimate Wakeboarding Eco-Park

LifestyleComments ⋅ 5567 Views
After seeing a beautiful lake in an old photograph, Russian wakeboarder Nikita Martyanov went on an epic journey to find the body of water to set up the ultimate eco-freindly park and, thus, a dream riding locale. Martyanov ultimately found the spot,...

Nike “Just Do It – Endless Possibilities” featuring Jessie J and Gerard Piqué

LifestyleComments ⋅ 8094 Views
The epic “Endless Possibilities” commercial first seen last month has been followed up with a new commercial starring pop sensation Jessie J and FC Barcelona defender Gerard Piqué. The commercial is delivered to celebrate the 25th anniver...

A Bathing Ape MILO GOLF BALLS

LifestyleComments ⋅ 2829 Views
Expanding its graphic-heavy releases to sporting accessories, A Bathing Ape presents the MILO GOLF BALL featuring BABY MILO’s face at its center. The iconic logo is  featured across black, white and brown golf balls. Priced at ¥2,940 JPY (appro...

The New York Times Highlights New York Skate Photographer Allen Ying

ArtsComments ⋅ 13892 Views
While not necessarily Thrasher or The Skateboard Mag, The New York Times has an ongoing interest in skateboarding not frequently found in other periodicals. Through this lens the storied newspaper turns its focus to one Allen Ying – founder of New Yo...

Nike Snowboarding Presents “Never Not” – Part 1

LifestyleComments ⋅ 4133 Views
Nike Snowboarding presents the first installment of their newest visual presentation: “Never Not.” Unveiled just days after snowboarding behemoth Burton unveiled the first episode of their own video, Nike is set to reveal exactly what Jed...

Citi Bike BMX with Tyrone Williams

LifestyleComments ⋅ 9031 Views
Only BMX street master Tyrone Williams can make this chunk of metal look so weightlessly cool. Weighing in at more than 40 pounds, Citi Bikes are the Citibank-branded two-wheelers of New York City’s bike sharing program. They’re heavy, sl...

Burton Presents [SNOWBOARDING]: BACKCOUNTRY

LifestyleComments ⋅ 3167 Views
Snowboarding O.G. Burton has finally unveiled its latest snowboarding video, [SNOWBOARDING], releasing the first installment of the video: BACKCOUNTRY. As the title might suggest, this section is dedicated to the deep, isolated powder-crusted mountai...

Emerica ‘MADE: Chapter One’ Skate Video

LifestyleComments ⋅ 10430 Views
Skateboarding is an enterprise founded on antiquated technology. After all, not much has changed about the wooden plank and wheels combination over the past three decades. What has changed though is the media surrounding the act, and moreover, the de...

HUF Footwear Skates The Streets of New York

LifestyleComments ⋅ 4676 Views
As the end-of-summer submissions signify the transition into autumn, HUF releases a video of their skateboarding squadron wrecking havoc on the Big Apple. The clip finds notables such as Brad Cromer, Matt Gottwig and Josh Matthews shredding some less...