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Nike “Dare to be Brasilian” Video

LifestyleComments ⋅ Dec 2, 2013
Nike’s latest advertising campaign for the Brazil national football team sees a visually impactful short film that pays tribute to the unique “Canarinho” style of play. Featuring scenes that draw inspiration from individual traits,...

burn’s YouTube Channel Highlights the Official Energy Drink of the Sochi Winter Olympic Games and Its Athletes

LifestyleComments ⋅ Dec 1, 2013
Serving as the official drink sponsors for the Sochi Winter Olympic Games, energy drink burn captures the intimate experience of its athletes in a bid to discover their world leading up to the 2014 games. Presented through burn’s “Ride Ag...

Killspencer Athletics Collection

LifestyleComments ⋅ Nov 29, 2013
California-based luggage and accessories imprint Killspencer has unveiled a stylish reinterpretation of athletic equipment and accessories. This sophisticated-looking lineup features premium black leather, precise black stitching and subtle gold text...

Mati Klarwein x FTC “Annunciation” Deck Series

LifestyleComments ⋅ Nov 28, 2013
For its latest deck series, San Francisco-based FTC has adopted the late German-born artist Mati Klarwein’s piece Annunciation. The piece, which appears as a composite across five decks, features depictions of a tattooed Gabriel, a naked Mary s...

Yoshifumi Egawa x BAPE “A SKATING APE” Video

LifestyleComments ⋅ Nov 26, 2013
For 2013 fall/winter, professional skateboarder and A SKATING APE collaborator Yoshifumi Egawa fronts the “A SKATING APE” video. Here, Egawa takes on the Tokyo cityscape, gliding through the bustling streets effortlessly. Clad in A SKATIN...

a brief glance Skateboard Magazine Issue 21

LifestyleComments ⋅ Nov 25, 2013
Italian independent skate mag a brief glance has unveiled the full online version of its 21st issue. Alongside periodicals like Grey and Dank, a brief glance gives a rounded, international perspective of wooden plank happenings across the globe. This...

adidas Snowboarding Welcomes Keegan Valaika

LifestyleComments ⋅ Nov 25, 2013
Continuing its admittedly engaging Welcome documentary series, here adidas’ snowboarding contingency turns to explore the life of Keegan Valaika. The California native speaks on his unorthodox approach to street style, which integrates not only...

Nike Debuts Brazil’s 2014 Football Kit

LifestyleComments ⋅ Nov 25, 2013
Nike has recently unveiled the Brazil National Team’s home kit for the 2014 FIFA World Cup. Without straying away from the culture, tradition and identity of the iconic jersey, Nike has updated the host nation’s uniform with a slimmer and...

Arsenal FC and Lanvin Announce Two-Year Partnership

StyleComments ⋅ Nov 21, 2013
No, Arsenal won’t be trading in their Nike kits to occasionally ball in Lanvin, but the storied football club has indeed teamed up with the Parisian fashion house as its “Official Tailor” for the next two years. The Gunners will spo...

AAPE by A Bathing Ape “Streetball Jam” Basketball

LifestyleComments ⋅ Nov 21, 2013
This December A Bathing Ape is set to hold its very own street basketball tournament, dubbed the AAPE Streetball Jam, at the Hong Tat Path Garden outdoor basketball courts near HOTEL ICON in Hong Kong. To mark the occasion, BAPE and its AAPE imprint...

Foot Locker’s Week of Greatness 2013 “All Is Right” Video

CultureComments ⋅ Nov 21, 2013
To anticipate a week of big sneaker releases which include the Nike Penny V “Lil Penny,” Foot Locker has released the “All Is Right” video – an advertisement that stars some of sport world’s most notable personalit...

Thrasher Presents HUF’s “Stoops Euro Tour” – Part 1

LifestyleComments ⋅ Nov 20, 2013
Announced earlier this week, here Thrasher Magazine and HUF finally unveil the edit from this summer’s “Stoops Euro Tour” through Europe. The two took a heavy hitting crew featuring Brad Cromer, Josh Matthews and Peter Ramondetta –...

Nike Unveils France’s 2014 Football Kit

LifestyleComments ⋅ Nov 20, 2013
Just recently, Franck Ribery, Blaise Matuidi, Yohan Cabaye and Raphael Varane of France’s national football team, finished their game by walking out onto the pitch before a packed crowd of ecstatic fans wearing the new Nike national kit they wi...

HUF x Thrasher 2013 “Stoops Euro Tour” Collection

StyleComments ⋅ Nov 19, 2013
For all of its heroic efforts in streetwear, HUF is still a skateboarding company at its heart. The “Stoops Euro Tour” evidenced this, where the HUF skateboarding squad took a heavy hitting roster on a seven-city tour through Europe and C...

Nike Soccer Presents ‘England Matters’ – Episode 3 with Wayne Rooney, Theo Walcott, Jack Wilshere and Ashley Cole

LifestyleComments ⋅ Nov 19, 2013
Nike Soccer has just released episode three of England Matters featuring several of the English international side’s biggest names like Wayne Rooney, Theo Walcott, Jack Wilshere and Ashley Cole. This latest episode follows the team in the build...