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Gatorade Pays Homage to Derek Jeter with New Ad

LifestyleComments ⋅ 1 day ago
Gatorade’s latest commercial pays homage to the legend Derek Jeter, as we are taken on a journey with him making his rounds through the Bronx. Captured in black and white, the short video serves as a visual ode to a historic career. Whether or...

A Closer Look at the Nike LeBron 12 Colorways

StyleComments ⋅ 3 days ago
Quietly assembled in an auditorium inside its Beaverton headquarters, the basketball world marveled as Nike unveiled its latest, greatest innovations in the Nike LeBron 12. The precedent was set before the presentation even begun; a season that inclu...

Nike Launches New Colors for its Boot Collection

StyleComments ⋅ 3 days ago
Hoping to steal the attention away from some of the world’s best footballers as they grace the pitch this fall, Nike will relaunch its extensive collection of technically-sound boots in an array of vibrant new colors. Introducing shades of lase...

Pigalle x Nike NYC Basketball Tournament Recap

LifestyleComments ⋅ 8 days ago
Nike recently invited French fashion label Pigalle to New York City for a celebratory basketball tournament. Toasting to their most recent collaborative effort on sneakers, the event hosted the likes of Va$htie Kola and A$AP Twelvyy who also captaine...

Under Armour has Surpassed adidas in U.S. Sales

StyleComments ⋅ 14 days ago
Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as the sportswear giant has surpassed adidas in U.S. sales. For the first time, adidas has slipped to the third spot among sporting brands in the U.S. Acc...

Under Armour CEO Kevin Plank Talks About “Sending Messages” After Kevin Durant No Deal

StyleComments ⋅ Sep 4, 2014
Publicly addressing the Kevin Durant melodrama for the first time, Under Armour CEO Kevin Plank states that although he was disappointed with the outcome, he asserts that the brand will be an aggressive player that will actively compete with the gian...

NFL Consults its “MVPs” to Determine the Brand Identity for All 32 Teams

LifestyleComments ⋅ Aug 28, 2014
The NFL is one of the most recognizable brands in the U.S., in large part because of Jamie Weston, vice president of Brand & Creative. For over a decade, Weston has headed numerous marketing campaigns, team-design overhauls and product launches f...

2014 SLS Nike SB Super Crown World Championship Recap

LifestyleComments ⋅ Aug 27, 2014
Newark, NJ’s Prudential Center marked the site of the 2014 Street League Skateboarding (SLS) circuit finale, attracting the world’s most competitive skateboarding professionals to the stadium to compete over the weekend. Vying for the top...

Eli Reed Skates the Playboy Mansion in “Lost Paradise”

LifestyleComments ⋅ Aug 26, 2014
Pro skater Eli Reed recently teamed up with Playboy for the short film “Lost Paradise.” Presented by Diamond Supply Co. and Tenga, the piece sees reed taking a nasty spill in New York City’s Chinatown before consequently waking up i...

NBA 2K15 “Yakkem” Trailer

EntertainmentComments ⋅ Aug 26, 2014
With the 2014-15 NBA season quickly approaching, 2K Sports reveals its latest trailer for NBA 2K15. Featuring reigning NBA MVP Kevin Durant on the cover, the latest installment of the NBA 2K franchise boasts over 5,000 new animations to provide the m...

Yohji Yamamoto x adidas 2014 adizero f50

StyleComments ⋅ Aug 26, 2014
Coinciding with the debut of Real Madrid’s brand new Yohji Yamamoto-designed third kit is the latest edition of the Japanese designer’s take on the adidas adizero f50 boot. Following the success of last year’s release–which dr...

The Fittest Man Alive: Cristiano Ronaldo

LifestyleComments ⋅ Aug 25, 2014
In the latest issue of Men’s Health, the publication takes an insightful look at Cristiano Ronaldo and what makes him one of the world’s most incredible athletes. His skill with a ball is undeniable, but it’s Ronaldo’s physica...

Nike SB Templo Mayor Skatepark Heavily Features Aztec Inspirations

LifestyleComments ⋅ Aug 23, 2014
Taking very obvious cues from ancient Aztec designs, Nike SB constructs its Templo Mayor skatepark in Mexico City with support from the city’s government, and is the first-ever Street League-certified skatepark outside of the U.S. The grounds f...

Is New Balance Set for a Return to Soccer?

StyleComments ⋅ Aug 23, 2014
The most recent development in the sponsorship deal, Liverpool F.C. sees its potential changeover from Warrior Football to parent company New Balance, according to Soccer Bible. Although suggested in the Liverpool fan mag The Anfield Wrap, the move w...

5Boro Presents “Public Notice”

LifestyleComments ⋅ Aug 22, 2014
A good week for skateboarding in New York is rounded out with a new montage from veteran brand 5Boro. Now over 17 years deep in the game, the Big Apple-based skateboard company has seen exponential growth over the past two years, adding blossoming ri...