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The Common Ground Video by Q by Equinox

LifestyleComments ⋅ 1 day ago
Equinox is making its entrant into the digital-fitness space by an editorial-originated site. Q by Equinox is, surprisingly, free to visit, and set to offer an online hub for all things ‘health’ – highlighting workouts, diets, and even gr...

Surfing @ 1000 Frames Per Second Short Film

LifestyleComments ⋅ 3 days ago
In this short film shot at 1,000 frames per second, we get to see some of the world’s most talented surfers, including Kelly Slater, Taj Burrow, Billy Keen and Matthew Meola (among many others) doing what they were born to do: ride. Chris Bryan...

adidas Brings Crazylight Technology to its Predator, 11pro & Nitrocharge Football Boots

StyleComments ⋅ 11 days ago
After unveiling the innovative technology back in April, here adidas’s football contingency applies Crazylight to its hallmark boots. As professional top-tier teams enter the brunt of their annual campaigns, adidas looks to its innovation lab t...

Beats by Dre Presents LeBron James in ‬”RE-ESTABLISHED” Commercial

MusicComments ⋅ 12 days ago
LeBron James celebrates his return to Cleveland in the latest Beats by Dre campaign titled “RE-ESTABLISHED.” Taking a journey back to his roots in Akron, Ohio, James visits his alma mater at St. Vincent-St. Mary as the video transitions t...

Nissin Cup Noodle’s Football-Playing Samurai Heads to Manchester

LifestyleComments ⋅ Oct 7, 2014
After making his debut at this summer’s FIFA World Cup in Brazil, Nissin Cup Noodle’s football-playing samurai has made yet another trek outside his native Japan, this time landing in Manchester. Trading in his blue armor for an apropos s...

Danny Macaskill Takes On Death-Defying Ride Along the Notorious Cuillin Ridgeline

LifestyleComments ⋅ Oct 4, 2014
Known for his jaw-dropping abilities on bikes, Scottish trial cyclist Danny MacAskill returns to his native home of the Isle of Skye in Scotland to ride the death-defying route along Cuillin Ridgeline. The breathtaking visual gives a look at some of...

adidas Basketball Unveils John Wall’s First Signature Shoe

StyleComments ⋅ Sep 29, 2014
After leading Washington to the second round of the playoffs and taking home individual honors like his first NBA All-Star selection and the 2014 Slam Dunk Contest crown, Wizards star John Wall is set to receive his first adidas signature for the upc...

Nike Athletes Suit Up for Sunday as Football Meets Football

LifestyleComments ⋅ Sep 27, 2014
Nike has enlisted United States national team and Everton goalkeeper Tim Howard, and the lighting fast Oakland Raiders running back Darren McFadden in its latest campaign dubbed “Suit Up for Sunday.” Focusing on the hard work that athlete...

Gatorade Pays Homage to Derek Jeter with New Ad

LifestyleComments ⋅ Sep 19, 2014
Gatorade’s latest commercial pays homage to the legend Derek Jeter, as we are taken on a journey with him making his rounds through the Bronx. Captured in black and white, the short video serves as a visual ode to a historic career. Whether or...

A Closer Look at the Nike LeBron 12 Colorways

StyleComments ⋅ Sep 17, 2014
Quietly assembled in an auditorium inside its Beaverton headquarters, the basketball world marveled as Nike unveiled its latest, greatest innovations in the Nike LeBron 12. The precedent was set before the presentation even begun; a season that inclu...

Nike Launches New Colors for its Boot Collection

StyleComments ⋅ Sep 16, 2014
Hoping to steal the attention away from some of the world’s best footballers as they grace the pitch this fall, Nike will relaunch its extensive collection of technically-sound boots in an array of vibrant new colors. Introducing shades of lase...

Pigalle x Nike NYC Basketball Tournament Recap

LifestyleComments ⋅ Sep 12, 2014
Nike recently invited French fashion label Pigalle to New York City for a celebratory basketball tournament. Toasting to their most recent collaborative effort on sneakers, the event hosted the likes of Va$htie Kola and A$AP Twelvyy who also captaine...

Under Armour has Surpassed adidas in U.S. Sales

StyleComments ⋅ Sep 6, 2014
Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as the sportswear giant has surpassed adidas in U.S. sales. For the first time, adidas has slipped to the third spot among sporting brands in the U.S. Acc...

Under Armour CEO Kevin Plank Talks About “Sending Messages” After Kevin Durant No Deal

StyleComments ⋅ Sep 4, 2014
Publicly addressing the Kevin Durant melodrama for the first time, Under Armour CEO Kevin Plank states that although he was disappointed with the outcome, he asserts that the brand will be an aggressive player that will actively compete with the gian...

NFL Consults its “MVPs” to Determine the Brand Identity for All 32 Teams

LifestyleComments ⋅ Aug 28, 2014
The NFL is one of the most recognizable brands in the U.S., in large part because of Jamie Weston, vice president of Brand & Creative. For over a decade, Weston has headed numerous marketing campaigns, team-design overhauls and product launches f...