Since day one, SOULD has sought to tackle the very issues that have had a detrimental affect on their society. Their 2008 fall/winter collection is based on a little-known "Time to Break the Silence" speech by ground-breaking black rights activist Martin Luther King. The...

"American Excess" is the theme behind Sould's 2008 Spring/Summer collection. The collections addresses the current economic landscape of the United States pertaining to mindless over consumption of products without warrant. A short preview reveals the Empty and Greed designs...

Early last month saw the debut of SOULD's upcoming 2007 Holiday Collection. This concluding feature showcases the rest of the Holiday Collection. SOULD has incorporated elements which question the values and motives, which is ever so present in this 2nd drop of tees. Also...

Embodying the relationship of "sold" and "soul", SOULD explores the concept of "selling your soul". It references the segment of the population which push aside all consequences and conscience to achieve power, fame and glory. SOULD asks "Do...