Soto

Berlin menswear mainstay SOTO has unveiled a new lookbook, complete with pairings from their favorite brands for Spring/Summer 2013. The retail location has been known to carry pieces from various high-end men’s contemporary labels, this time o...

Another entry into the collaborative realm is this pair of Hawaiian Japanese Printed Shirts by Le Berlinois and President’s. The former, known at-large as SOTO Berlin (‘Le Berlinois’ being their in-house label) is no newcomer to the...

Gogy Esparza is a multidisciplinary artist, creating work that is heavily concerned with progressive technology, contrasting a fear of machines with a deep human empathy. His unique approach to photo and video can really only exist right now, which m...

After collaborations with brands like BWGH, Monsieur Lacenaire and Maharishi, SOTO Berlin now proudly present a new project of their in-house label Le Berlinois that sees them paired up with Lacoste L!VE. Fully realized on a polo shirt, this collabor...

Berlin-based menswear boutique SOTO, inspired by the progressive fashions of the Italian metropolis, have issued a new “Milano Takeover” lookbook. Photographed by Björn Jonas with styling by Edward Buchanan, the lookbook features Milan na...

SOTO Berlin, one of Berlin’s premier menswear retail destinations, first opened its doors in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, the store presents a mix of American, European and Asian designers. Since o...

Soto Berlin recently introduced a new line of basic knitwear items under the moniker “Le Berlinois.” Sweaters, toques and scarves constructed from 100% Mongolian cashmere round out the release. Each item offers three classic colorways to...

Vans Vault showcased its 2010 fall/winter collection at Berlin’s SOTO on Thursday night. Among the highlights were collaborative efforts with saddlemaker Brooks, Pendleton (involving Taka Hayashi) and Filson, which comes coupled with a bag....

Philip Gaedicke and David Fischer recently made the plunge into retail to create SOTO. The Berlin-based retailer will undoubtedly offer a great new point of retail for many sought after brands including Bedwin and the Heartbreakers, Deluxe, Band...