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SOTO 2014 Spring/Summer “Ballhaus” Lookbook

StyleComments ⋅ Apr 17, 2014
Heading to the edge of the German capital, Berlin-based SOTO collected some of the best pieces from this season’s releases for its new Spring/Summer 2014 lookbook. Shot in an abandoned ballroom by photographer Björn Jonas, the “Ballhaus&#...

A Kind of Guise Berlin Pop-Up Store

StyleComments ⋅ Jun 8, 2013
After releasing its comical “Viva La Mexico” Video Lookbook for its Spring/Summer 2013 range, Munich-based brand A Kind of Guise has announced the debut of its inaugural, temporary Berlin shop. In cooperation with Berlin mainstay, SOTO St...

SOTO 2013 Spring/Summer Lookbook

StyleComments ⋅ May 9, 2013
Berlin menswear mainstay SOTO has unveiled a new lookbook, complete with pairings from their favorite brands for Spring/Summer 2013. The retail location has been known to carry pieces from various high-end men’s contemporary labels, this time o...

Le Berlinois x President’s Hawaiian Japanese Printed Shirts

StyleComments ⋅ Apr 7, 2013
Another entry into the collaborative realm is this pair of Hawaiian Japanese Printed Shirts by Le Berlinois and President’s. The former, known at-large as SOTO Berlin (‘Le Berlinois’ being their in-house label) is no newcomer to the...

Gogy Esparza “VANILLA” Book Release @ SOTO Preview Video

ArtsComments ⋅ Feb 14, 2013
Gogy Esparza is a multidisciplinary artist, creating work that is heavily concerned with progressive technology, contrasting a fear of machines with a deep human empathy. His unique approach to photo and video can really only exist right now, which m...

Le Berlinois x Lacoste L!VE SOTO Exclusive Polo Shirt

StyleComments ⋅ Jan 14, 2013
After collaborations with brands like BWGH, Monsieur Lacenaire and Maharishi, SOTO Berlin now proudly present a new project of their in-house label Le Berlinois that sees them paired up with Lacoste L!VE. Fully realized on a polo shirt, this collabor...

SOTO Store Drops “Milano Takeover” Lookbook

StyleComments ⋅ Oct 20, 2012
Berlin-based menswear boutique SOTO, inspired by the progressive fashions of the Italian metropolis, have issued a new “Milano Takeover” lookbook. Photographed by Björn Jonas with styling by Edward Buchanan, the lookbook features Milan na...

SOTO Berlin’s Newly Expanded Storefront

StyleComments ⋅ Oct 10, 2012
SOTO Berlin, one of Berlin’s premier menswear retail destinations, first opened its doors in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, the store presents a mix of American, European and Asian designers. Since o...

Le Berlinois by Soto Knitwear Collection

StyleComments ⋅ Nov 24, 2011
Soto Berlin recently introduced a new line of basic knitwear items under the moniker “Le Berlinois.” Sweaters, toques and scarves constructed from 100% Mongolian cashmere round out the release. Each item offers three classic colorways to...

Vans Vault 2010 Fall/Winter Collection SOTO Launch Event Recap

EventsComments ⋅ Jul 9, 2010
Vans Vault showcased its 2010 fall/winter collection at Berlin’s SOTO on Thursday night. Among the highlights were collaborative efforts with saddlemaker Brooks, Pendleton (involving Taka Hayashi) and Filson, which comes coupled with a bag....

SOTO Berlin Opening

UncategorizedComments ⋅ Apr 8, 2010
Philip Gaedicke and David Fischer recently made the plunge into retail to create SOTO. The Berlin-based retailer will undoubtedly offer a great new point of retail for many sought after brands including Bedwin and the Heartbreakers, Deluxe, Band...
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