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SOTO 2014 Spring/Summer “Ballhaus” Lookbook

Heading to the edge of the German capital, Berlin-based SOTO collected some of the best pieces from this season’s releases for its new Spring/Summer 2014 lookbook. Shot in an abandoned ballroom by photographer Björn Jonas, the “Ballhaus&#...

A Kind of Guise Berlin Pop-Up Store

After releasing its comical “Viva La Mexico” Video Lookbook for its Spring/Summer 2013 range, Munich-based brand A Kind of Guise has announced the debut of its inaugural, temporary Berlin shop. In cooperation with Berlin mainstay, SOTO St...

SOTO 2013 Spring/Summer Lookbook

Berlin menswear mainstay SOTO has unveiled a new lookbook, complete with pairings from their favorite brands for Spring/Summer 2013. The retail location has been known to carry pieces from various high-end men’s contemporary labels, this time o...

Le Berlinois x President’s Hawaiian Japanese Printed Shirts

Another entry into the collaborative realm is this pair of Hawaiian Japanese Printed Shirts by Le Berlinois and President’s. The former, known at-large as SOTO Berlin (‘Le Berlinois’ being their in-house label) is no newcomer to the...

Gogy Esparza “VANILLA” Book Release @ SOTO Preview Video

Gogy Esparza is a multidisciplinary artist, creating work that is heavily concerned with progressive technology, contrasting a fear of machines with a deep human empathy. His unique approach to photo and video can really only exist right now, which m...

Le Berlinois x Lacoste L!VE SOTO Exclusive Polo Shirt

After collaborations with brands like BWGH, Monsieur Lacenaire and Maharishi, SOTO Berlin now proudly present a new project of their in-house label Le Berlinois that sees them paired up with Lacoste L!VE. Fully realized on a polo shirt, this collabor...

SOTO Store Drops “Milano Takeover” Lookbook

Berlin-based menswear boutique SOTO, inspired by the progressive fashions of the Italian metropolis, have issued a new “Milano Takeover” lookbook. Photographed by Björn Jonas with styling by Edward Buchanan, the lookbook features Milan na...

SOTO Berlin’s Newly Expanded Storefront

SOTO Berlin, one of Berlin’s premier menswear retail destinations, first opened its doors in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, the store presents a mix of American, European and Asian designers. Since o...

Le Berlinois by Soto Knitwear Collection

Soto Berlin recently introduced a new line of basic knitwear items under the moniker “Le Berlinois.” Sweaters, toques and scarves constructed from 100% Mongolian cashmere round out the release. Each item offers three classic colorways to...

Vans Vault 2010 Fall/Winter Collection SOTO Launch Event Recap

Vans Vault showcased its 2010 fall/winter collection at Berlin’s SOTO on Thursday night. Among the highlights were collaborative efforts with saddlemaker Brooks, Pendleton (involving Taka Hayashi) and Filson, which comes coupled with a bag....