Rumored $2,799 Sony RX1 Crams a Full-Frame Sensor Into Tiny Camera

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The last several years have seen many question the innovation and competitiveness of Sony in the consumer electronics landscape. With a few bright spots here and there, namely with Sony’s camera division, the Japanese electronics brand is set t...

Made of Imagination with The Sheepdogs

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MTV and Sony Xperia have teamed up on an innovative music project titled “Made of Imagination,” which asks artists to re-imagine their songs using unconventional sounds and instruments. In the latest installment, Canadian rock band The Sh...

Sony Debuts Massive 84-Inch 4K TV

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For those who find that their 55-inch TV is no longer cutting it, Sony has just debuted the solution to all your problems. Officially dubbed the XBR-84X900, this monstrous TV boasts an 84-inch 3480 x 2160 resolution LCD screen as well as a detachable...

Sony Action Cam

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Dropping the viewer squarely in the driver’s seat, the GoPro HD Hero and its successor the Hero2 have been the de facto standard for high-octane, action sports photography for several seasons now, but that could all change with the advent of th...

Sony Announces Alpha NEX-5R Camera

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Sony has officially unveiled its latest mirrorless digital camera with the introduction of the NEX-5R. A compact design with DSLR functionality and APS-C-sized Exmor HD sensor, the NEX-5R boasts high quality 16.1 megapixel resolution alongside HD vid...

Sony Xperia SL

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Sony is taking full advantage of the most current iteration of the Android 4.0 platform with its soon-to-be released Xperia SL phone. The electronics giant is pulling out all the stops with this new update to the flagship Xperia S, starting with the...

Scent-Capturing Postcard Printer by Li Jingxuan for Sony

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Interactive postcards take a new form with the innovation of scent-capturing technology. Developed by Chinese designer Li Jinxuan, the system works by adapting smells via an ‘electronic nose’ that samples scents and uses pattern recogniti...

Sony Cyber-shot RX100

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Delving into the world of large sensor point-and-shoot cameras, Sony unveils its 20.2 megapixel Cyber-shot RX100. Featuring a 13.2 x 8.8mm Exmor CMOS sensor, which Sony claims is four times larger than those normally available in point-and-shoot came...

Sony Alpha NEX-F3

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The award-winning Sony Alpha NEX series is due for an upgrade, with Sony’s newly announced NEX-F3. The F3 makes use of an APS-C sensor shared from the NEX-7 that is substantially larger than traditional micro four-thirds sensors. The NEX-F3 wil...

Sony’s SmartWatch Arrives in the U.S.

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Sony has announced that its popular SmartWatch has made its way into the domestic marketplace. Wildly popular overseas, the watch which works in unison with a variety of smartphones allows wearers the ability to stay connected and conduct vital busin...

Sony Cyber-shot TX200V

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The flagship Cyber-shot family of point-and-shoot cameras from Sony has long since been synonymous with digital camera innovation. Continuing that innovation into 2012, Sony unveils the DSC-TX200V, a new model in Sony’s venerable Cyber-shot lin...

Win a 320GB PlayStation 3 Uncharted 3 Bundle!

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Hypebeast and Sony are giving you the chance to win a 320GB PlayStation 3 Uncharted Bundle. Aside from a copy of Uncharted 3: Drake’s Deception and a 320GB PlayStation 3, a free month of PlayStation Plus will also be gifted. The PlayStation 3 i...

Sony SA-NS500 HomeShare Speakers

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Sony’s HomeShare speaker series unveils the latest edition to its lineup with addition of the updated SA-NS500. The speaker set includes new modifications like built-in AirPlay for wireless streaming from any device, four drivers and a sub...

Sony S & P Tablets

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Sony joins the tablet battle as it unveils two new models to hit the market soon. Dubbed simply S and P, both models are Sony’s first foray into Android tablets. Featuring a 9.4-inch IPS display that features Sony’s very own TruBlack and Bravia techn...

Sony HMZ-T1 Personal 3D Viewer

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Sony today announced the launch of their new HMZ-T1, a personal head-mounted device that offers a spectacular new style for viewing both 2D and 3D content. Simply slip the device onto your head to experience the movie theater-like virtual screen (equ...