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THROUGH THE LENS: The 2014 World Cup in Brazil

Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tou...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Sony to Launch a Glacier White PS4 This Fall

Fresh off announcing PlayStation TV’s impending North America launch (seen here), Sony took to the web earlier this week to reveal the special edition Glacier White PS4 and its anticipated fall release. In North America, Latin America, and Europe thi...

Sony to Bring PlayStation TV to North America

Originally released last fall in Japan, Sony’s PS Vita TV is set to make its way to North America later this year. Rechristened as the PlayStation TV and now appearing in black to match your PlayStation 3 and 4, the microconsole will offer a be...

Sony RX100M3

Sony has just revealed its brand new RX100M3 compact point-and-shoot camera. Building upon the stellar feature set of its predecessor, the RX100M3 comes with a new 24-70mm f/1.8-2.8 lens, built-in ND filter and pop-up electronic viewfinder with a 1.4...

Essentials: Brian Beaver of Sony America

Tasked with creating the next generation of Sony’s online marketing experiences, Brian Beaver rises to the occasion with his extensive creative and entrepreneurial background, and of course a few key items to accompany him on his frequent trave...

Sony Alpha A77 II

Sony introduces the latest edition of its Alpha series interchangeable lens camera, the A77 II. Designed with advanced amateurs in mind, the camera features a 24.3MP sensor paired to a BIONZ® X processor with an increased 20% sensitivity. Features in...

Sony MDR-HW700DS 9.1ch Digital Surround Wireless Headphones

Sony releases a pair of wireless headphones that perfectly compliment any 4K viewing experience. Offering the world’s first 9.1ch digital surround sound experience, adding 2ch surround-back and 2ch front-high speakers to an already ample 5.1ch...

Sony Announces Full-frame Alpha a7s With 4K Video Output

After courting photographers with its A7 and A7r cameras, Sony sets its sights on filmmakers and videographers with its new 35mm full-frame Sony A7s camera. This latest variant of its popular interchangeable lens camera is sure to impress with its ab...

Check Out Nick Meek’s Photographs of Costa Rica Covered in Flowers for Sony

Commissioned by advertising agency McCann, photographer Nick Meek teamed up with Sony to shoot the campaign for Sony’s 4K displays. The team travelled to Costa Rica to take advantage of its stunning vistas and vibrant colors, perfect for displa...

Sony 13-Inch Digital Paper

Following last year’s demo, Sony will finally be unveiling its 13-inch Digital Paper device this May. Weighing just 12.6 oz, the device features a high-resolution 1,200 x 1,600, 16-level grayscale touchscreen display, complete with a stylus for...

Sony Unveils its Project Morpheus VR Headset for PS4

Sony recently revealed its most recent development in virtual reality technology with Project Morpheus. President of Sony Worldwide Studios, Shuhei Yoshida, presented a prototype of the Morpheus VR Headset for the PS4 at ”Driving the Future of...

Sony SRS-X7 & SRS-X5 Speakers

Sony brings two new entrants to the wireless speaker market with the unveiling of the SRS-X7 and SRS-X5 speakers. While each device features Bluetooth streaming with AAC and aptX support, ClearAudio+, one-touch listening, aux input, subwoofers with d...

Sony Xperia Z2 Waterproof Smartphone

Sony continues to push the envelope in mobile development with the release of the Xperia Z2. A follow-up to the successful Xperia, the Xperia Z2 combines premier sound quality with the rugged, durable performance first seen in the initial release. Th...

Sony Sells Waterproof Walkman in Bottles of Water

Originally unveiled back in January of 2013 as CES in Las Vegas, Sony’s completely waterproof Walkman design has reentered the limelight thanks to the tech giant’s latest campaign with draftfcb. Highlighting its 100% waterproof design, th...