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Kicking & Screening 2010 Film Festival

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Early next month, the second annual Kicking & Screening Film Festival kicks off in New York. Originally conceived in 2009 by Rachel Markus, Annie Vinton and former MLS player Greg Lalas, the film festival celebrates the beautiful game throug...

Nike Cup Paris Recap

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After a two month training camp, the eight teams featured in the Nike Cup Paris performed their first tournament at the 104 Art Center, where a football pitch was installed in the middle of the main gallery. Several teams were on hand, supported...

adiCup 2010 Tokyo Recap

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Samurai Blue Park was the venue for the adiCup Tokyo last weekend and despite some challenging weather there was some fantastic football played over both days and over a thousand people came down to watch the action. Along with the high standard...

adiCup 2010 Japan Pack: Houyhnhnm x Masterpiece Sounds

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With adiCup 2010 kicking off this past weekend, we continue our coverage of the campaign as the Japanese leg of adiCup sees the pairing of web magazine Houyhnhnm and musical collective Masterpiece Sounds – the Sound System of realmadHECTIC-...

Hypebeast & adidas: adiCup 2010 Tokyo Contest

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With the New York City leg of this year’s adiCup officially wrapped up, we move on to the next participating city: Tokyo. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participa...

adiCup 2010 New York City Recap

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This past Saturday marked the inaugural kick-off to the multi-city adiCup competition. The event featured a number of New York City-based teams from within the industry battling out to lay claim to the adiCup 2010 New York City leg as well as pla...

Nike Stadium Tokyo Opening

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May 22nd marks the opening of Nike Stadium Tokyo. It shall be the first in a series of ongoing installations inspired by the Nike Mercurial boot and soccer star Tadanori Lee, a player who embodies the Mercurial spirit and style of play. Featuring...

Nike “Write the Future” Short Film

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Nike Football unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramat...

Hypebeast & adidas: adiCup 2010 NYC Contest

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The 2010 adiCup prepares to kick off on May 22nd in New York City. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participating cities include New York, London, Tokyo, Berlin, an...

Dazed & Confused: Nike Football “Plastic Fantastic” Editorial

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Magazine Dazed & Confused serve up the following editorial in their latest 2010 June issue titled “Plastic Fantastic”. Inspired by a wealth of developments all culminating in the World Cup 2010 in South Africa, Nike’s lates...

UNDFTD Strikes Flag World Cup T-Shirts

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In celebration of the imminent World Cup, Undefeated have reworked their iconic 5-strike tee, by incorporating the national flags of some of the key countries to watch in the tournament. No less than seven countries have been chosen, including: G...

Nike Sportswear STHLMVII 7-aside Football Tournament

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The Scandanvian region and Nike Sportswear will host an upcoming 7-aside football tournament next month titled STHLMVII. Featuring a handful of creative entities, 7-aside football will be complimented by seven separate discussions devling into va...

adiCup 2010 New York City Pack: Arkitip x UNDFTD

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adiCup 2010 will launch this weekend in New York as this year’s tournament is extra special as it coincides with the 2010 World Cup in South Africa. As part of the festivities, a commemorative pack was created involving Arkitip and UNDFTD w...

Nike Stadiums: “Everything is Practice” featuring Spike Lee

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Following an early preview a week ago, Nike Stadiums now presents the full-length version of “Everything is Practice”, a new short film by Jake Sumner, featuring Spike Lee. The piece highlights the acclaimed filmmaker through a day as...

adidas originals adiCup 2010 Trailer

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Prepared for the official launch of its 2010 adiCup, the adidas Originals camp produces this short trailer in anticipation. Along with excellent visuals, we get a peek into what brands/stores will be involved in this upcoming campaign. Enjoy and...