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Andres Iniesta Unveils the Creatively Shot CTR360 Maestri III Short Film

Celebrating the launch of its new CTR360 Maestri III, Nike has tapped FC Barcelona midfielder, Spanish international and world class playmaker Andres Iniesta for a unique short film. Depicting a literal interpretation of Iniesta’s puppeteer-lik...

Chinatown Soccer Club Celebrate 10 Years in the Making

adidas and VICE have teamed up to present a look at the Chinatown Soccer Club. Founded back in 2002, the CSC is made up of creative personalities based in NYC. Starting off as just a few guys getting together for a kick around in the Lower East Side,...

adidas 2012 FANATIC Tournament Recap

This past Saturday New York City’s Chelsea Waterside Park was home to the 11th annual FANATIC Tournament from adidas. Featuring 20 teams and more than 1,000 fans from around the city, the event included spins from DJ Neil Armstrong alongside BB...

adidas Football: UEFA Euro 2012 Slow-Motion Fan Reactions

The UEFA Euro 2012 Cup is now over, yet adidas Football gives us this video that pays homage to arguably the most important part of the great game: the fans. The video takes us from start to finish of the final match in Kiev, Ukraine, starting with t...

BlackRainbow: BKRW Sport Magazine – Soccer Issue

French street style digital blog BlackRainbow debuts the first printed issue of their self-titled magazine, dedicating Issue #01 to the globally beloved sport of soccer. Instead of stats, bets, analyses and news, however, BKRW takes an aesthetic look...

NBA and Soccer Stars Join Steve Nash’s 2012 “SHOWDOWN IN CHINATOWN”

The fifth annual Steve Nash Foundation SHOWDOWN IN CHINATOWN took place on June 27, 2012 at Sarah D. Roosevelt Park in New York City as part of the NBA superstars humanitarian work that blends his love for soccer with some of his most notable sportsm...

England vs. Sweden EURO 2012 Match Captured in “Escape to Victory” Film

As EURO 2012 looks to settle who will take on Spain in the championship game, director Ben Holman unveils his “Escape to Victory” short film that details the experience of attending the England vs. Sweden match in Kiev. Working in conjunc...

adidas Football x EURO 2012 @ Poland & Ukraine Recap

Apart from Poland’s unfortunate exit and the Russian-related riots, the European Championship is now more than halfway along without a hitch. HYPEBEAST photographer Ravi Sidhu was on hand to capture some of the festive moments in host city Wars...

Polls: NBA Finals or UEFA Euro 2012?

The summer of 2012 is shaping up to be one of the best ever for sports fans. While the Olympics are probably the biggest attraction this summer in regards to general global interest, two tantalizing appetizers are currently playing out: the NBA Final...

The Green Soccer Journal Pop-Up Site

Borrowing from the new millennium tradition of pop-up retail, The Green Soccer Journal has elected to navigate its otherwise tricky website transitions with the help of a pop-up site. Dedicated to the 2012 UEFA European Football Championships, or Eur...

adidas Predator Lethal Zones Puts Xavi, Van Persie and Sandro Through Five Deadly Challenges

The adidas marketing machine behind the new Predator Lethal Zones football shoe is running full steam ahead, with this new spot showing several pro footballers using the shoe to take on five deadly challenges. The Predator boot utilizes a unique cons...

PES 2013 Official Game Trailer

Once the king of the hill for soccer games, Konami’s PES/Winning 11 has seen stiff competition in the last few years at the hands of EA Sports’ FIFA franchise. Looking to once again establish itself as the top dog, a trailer emerges for P...

Umbro 2012 Summer St. George Collection

In preparation for this summer’s European Championships, Umbro has released their new St. George line; an on- and off-field collection to be used by the Umbro-sponsored England squad. The red and white striped St. George flag has been a symbol...

adidas Originals 2012 Retro Football Shirts

In a celebration of UEFA Euro 2012, set to get underway in June, adidas Originals has prepped a selection of retro football shirts inspired by some of the most storied national teams in the world. The shirts exhibit a clear retro aesthetic with clean...

F.C. Harlem x Umbro 2012 Spring/Summer Collection

For almost 15 years, F.C. Harlem has served New York’s inner-city community as a development organization using soccer — the “world’s game” to positively impact the lives of at-risk youth. For Spring/Summer 2012, soccer appare...