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The Nike Mercurial Vapor VIII Cristiano Ronaldo

StyleComments ⋅ Nov 6, 2012
A striking new design on the Nike Mercurial Vapor VIII takes color inspiration from Cristiano Ronaldo’s new signature clothing collection – blending a classic black boot with a modern twist of blue and pink to stand out on the pitch. Combining...

Karim Benzema, Lukas Podolski, Thomas Müller and co. Take to the Pitch in Custom miadidas Predator LZs

StyleComments ⋅ Nov 1, 2012
The miadidas Predator LZ from adidas Football has received plenty of attention over the past few months and culminates with an array of football greats set to take the pitch in custom versions tailor-made to both their design preferences as well as t...

HYPEBEAST x adidas miadidas Predator Lethal Zone

StyleComments ⋅ Oct 27, 2012
In promotion of both adidas’s miadidas configurator and a unique contest that will allow you to potentially create boots to be worn by one Lionel Messi, we present to you a special rendition of the adidas Predator Lethal Zone for HYPEBEAST. Har...

Wood Wood’s Head Designer Creates F.C. Copenhagen’s Euro League 3rd Kit

StyleComments ⋅ Oct 22, 2012
The official 3rd team kit of F.C. Copenhagen was recently re-imagined by Wood Wood head designer Karl Oscar. Building on prior ventures with adidas, Oscar was given the task of composing the team’s alternate jersey during the 2012/13 UEFA Euro...

Madron FC: The Worst Football Team in Britain

LifestyleComments ⋅ Oct 15, 2012
As part of a series of films made for Channel 4 by Somethin’ Else, the creative team chronicles Madron FC – a squad dubbed “the worst football team in Britain” after suffering a 55-0 defeat to Illogan. Exploring themes of loya...

Andres Iniesta Unveils the Creatively Shot CTR360 Maestri III Short Film

LifestyleComments ⋅ Aug 23, 2012
Celebrating the launch of its new CTR360 Maestri III, Nike has tapped FC Barcelona midfielder, Spanish international and world class playmaker Andres Iniesta for a unique short film. Depicting a literal interpretation of Iniesta’s puppeteer-lik...

Chinatown Soccer Club Celebrate 10 Years in the Making

LifestyleComments ⋅ Aug 21, 2012
adidas and VICE have teamed up to present a look at the Chinatown Soccer Club. Founded back in 2002, the CSC is made up of creative personalities based in NYC. Starting off as just a few guys getting together for a kick around in the Lower East Side,...

adidas 2012 FANATIC Tournament Recap

LifestyleComments ⋅ Jul 18, 2012
This past Saturday New York City’s Chelsea Waterside Park was home to the 11th annual FANATIC Tournament from adidas. Featuring 20 teams and more than 1,000 fans from around the city, the event included spins from DJ Neil Armstrong alongside BB...

adidas Football: UEFA Euro 2012 Slow-Motion Fan Reactions

StyleComments ⋅ Jul 12, 2012
The UEFA Euro 2012 Cup is now over, yet adidas Football gives us this video that pays homage to arguably the most important part of the great game: the fans. The video takes us from start to finish of the final match in Kiev, Ukraine, starting with t...

BlackRainbow: BKRW Sport Magazine – Soccer Issue

ArtsComments ⋅ Jul 5, 2012
French street style digital blog BlackRainbow debuts the first printed issue of their self-titled magazine, dedicating Issue #01 to the globally beloved sport of soccer. Instead of stats, bets, analyses and news, however, BKRW takes an aesthetic look...

NBA and Soccer Stars Join Steve Nash’s 2012 “SHOWDOWN IN CHINATOWN”

LifestyleComments ⋅ Jun 30, 2012
The fifth annual Steve Nash Foundation SHOWDOWN IN CHINATOWN took place on June 27, 2012 at Sarah D. Roosevelt Park in New York City as part of the NBA superstars humanitarian work that blends his love for soccer with some of his most notable sportsm...

England vs. Sweden EURO 2012 Match Captured in “Escape to Victory” Film

LifestyleComments ⋅ Jun 28, 2012
As EURO 2012 looks to settle who will take on Spain in the championship game, director Ben Holman unveils his “Escape to Victory” short film that details the experience of attending the England vs. Sweden match in Kiev. Working in conjunc...

adidas Football x EURO 2012 @ Poland & Ukraine Recap

LifestyleComments ⋅ Jun 18, 2012
Apart from Poland’s unfortunate exit and the Russian-related riots, the European Championship is now more than halfway along without a hitch. HYPEBEAST photographer Ravi Sidhu was on hand to capture some of the festive moments in host city Wars...

Polls: NBA Finals or UEFA Euro 2012?

EditorialComments ⋅ Jun 15, 2012
The summer of 2012 is shaping up to be one of the best ever for sports fans. While the Olympics are probably the biggest attraction this summer in regards to general global interest, two tantalizing appetizers are currently playing out: the NBA Final...

The Green Soccer Journal Pop-Up Site

StyleComments ⋅ Jun 13, 2012
Borrowing from the new millennium tradition of pop-up retail, The Green Soccer Journal has elected to navigate its otherwise tricky website transitions with the help of a pop-up site. Dedicated to the 2012 UEFA European Football Championships, or Eur...