Nike T90 Laser IV: The Strike Counter
Cross-promoting its updated T90 Laser IV soccer boot, Nike Football adopts an innovative social media marketing effort to promote the updated model. The Strike Counter offers an opportunity for the brand’s audience to record and promote their own per...
adidas f50 miCoach
The realm of sports and technology have been increasingly convergent in recent years. Whether it’s tracking workouts via your smartphone or Nike’s original Apple partnership to motivate runners, the relationship will surely continue onwar...
David Beckham x adidas adiPower Predator
adidas provides us with this latest visual of its adiPower Predator silhouette as worn by football icon David Beckham. Sporting a gold colorway with 3 red stripes, the exclusive boot weighs in at 7.8oz and comes with signature Predator elements for u...
Nike Miyashita Cup 2011 Video Recap
A few weeks ago, Nike hosted its first ever Nike Miyashita Cup in Tokyo at Miyashita Park. Aside from the obvious focus on small-sided football, the event’s power was entirely harnessed over the week prior in hopes of both motivating the commun...
Bumpy Pitch “Soccer in America” Photo Contest
Surprisingly for a country filled with sporting folklores, soccer has just started to reach a tipping point in the United States. Bumpy Pitch teamed up with Eurosport in presenting the “Soccer in America” photo series. Fans in America wil...
The Arsenal: 125 at Saatchi Gallery
This month has been a monumental one for one of soccer’s most cherished institutions, Arsenal. The London club celebrates its 125th anniversary through several different elements and projects. Aside from several product releases with Nike, the...
Nike Miyashita Cup: Midnight Futsal
“Play for Light” represents the slogan for the upcoming small-sided football tournament, the Nike Miyashita 2011 Cup. In this 38-second trailer, we watch as the city is lit up in neons and bright lights in preparation of the industry-wide...
Nike Sportswear: Arsenal 125 “Forever Forward” Film
This year marks the 125th anniversary of London’s most successful football club, Arsenal FC. In celebration of Arsenal’s continued legacy, Nike Sportswear has commissioned a short film, entitled “Forever Forward,” to reflect upon the club...
Steve Nash’s Chinatown Soccer Showdown 2011
Perennial fan favorite and former NBA MVP Steve Nash recently hosted the annual Chinatown Soccer Showdown on June 23. The charity soccer match brings together a strong mix of international athletes and stars which from the basketball side of thin...
The Green Soccer Journal Summer 2011 Issue
The Green Soccer Journal has pulled the covers off their sophomore issue. The Summer 2011 issue is themed around French football with two separate covers featuring the respective faces of established midfield workhorse Patrick Viera, and 21-year-...
adidas Soccer “all in” Video
adidas’s ongoing “all in” campaign takes a more focalized approach with their new video with the soccer silo. A series of high profile players make their way into the 30-second spot including the likes of longtime adidas athlete...
The Green Soccer Journal Issue 2 Video Teaser
The Green Soccer Journal present a teaser video for the publication’s upcoming second issue, due for release in June 2011. Issue 2 looks to cover an assortment of football and lifestyle features, including a piece on the FFF (French Footbal...
FC Barcelona 2011-2012 Jersey
In anticipation of its Champions League final clash against Manchester United, FC Barcelona unveil their 2011-2012 kits which include some notable tweaks to the famous Catalan giants. The famous red and blue stripes have been recreated with a thi...
