Bill Gates (Gates Foundation) x FC Barcelona – End Polio
Often characterized as some of the world’s most generous philanthropists, Bill Gates and his wife Melinda, in conjunction with the Gates Foundation, have partnered with FC Barcelona in a bid to “End Polio.” Although it has been 99% eradicated,...
David Beckham: Journey to L.A. Part 1
Kicking off the first part to our David Beckham: Journey to L.A. video series, we speak with the global icon about his early days playing for one of the world’s most famous clubs, Manchester United. Some of the interview highlights include his...
David Beckham: Journey to L.A.
Few will argue the absolute relevance and reach of David Beckham. The former England captain’s almost 20 year career has consistently left fans at the edge of their seat thanks to both on-field performances and a highly documented off-field cel...
David Beckham: Journey to L.A. Preview
English icon David Beckham’s passion for soccer and fashion has allowed him to achieve almost everything on and off the field. Off the field, the LA Galaxy midfielder’s awareness and interest in fashion has propelled the former England ca...
Nike T90 Laser IV: The Strike Counter
Cross-promoting its updated T90 Laser IV soccer boot, Nike Football adopts an innovative social media marketing effort to promote the updated model. The Strike Counter offers an opportunity for the brand’s audience to record and promote their own per...
adidas f50 miCoach
The realm of sports and technology have been increasingly convergent in recent years. Whether it’s tracking workouts via your smartphone or Nike’s original Apple partnership to motivate runners, the relationship will surely continue onwar...
David Beckham x adidas adiPower Predator
adidas provides us with this latest visual of its adiPower Predator silhouette as worn by football icon David Beckham. Sporting a gold colorway with 3 red stripes, the exclusive boot weighs in at 7.8oz and comes with signature Predator elements for u...
Nike Miyashita Cup 2011 Video Recap
A few weeks ago, Nike hosted its first ever Nike Miyashita Cup in Tokyo at Miyashita Park. Aside from the obvious focus on small-sided football, the event’s power was entirely harnessed over the week prior in hopes of both motivating the commun...
Bumpy Pitch “Soccer in America” Photo Contest
Surprisingly for a country filled with sporting folklores, soccer has just started to reach a tipping point in the United States. Bumpy Pitch teamed up with Eurosport in presenting the “Soccer in America” photo series. Fans in America wil...
The Arsenal: 125 at Saatchi Gallery
This month has been a monumental one for one of soccer’s most cherished institutions, Arsenal. The London club celebrates its 125th anniversary through several different elements and projects. Aside from several product releases with Nike, the...
Nike Miyashita Cup: Midnight Futsal
“Play for Light” represents the slogan for the upcoming small-sided football tournament, the Nike Miyashita 2011 Cup. In this 38-second trailer, we watch as the city is lit up in neons and bright lights in preparation of the industry-wide...
Nike Sportswear: Arsenal 125 “Forever Forward” Film
This year marks the 125th anniversary of London’s most successful football club, Arsenal FC. In celebration of Arsenal’s continued legacy, Nike Sportswear has commissioned a short film, entitled “Forever Forward,” to reflect upon the club...
Steve Nash’s Chinatown Soccer Showdown 2011
Perennial fan favorite and former NBA MVP Steve Nash recently hosted the annual Chinatown Soccer Showdown on June 23. The charity soccer match brings together a strong mix of international athletes and stars which from the basketball side of thin...
