PUMA Journey of Football
With a strong presence in the realm of African football thanks to various sponsorships amongst both teams and players, PUMA has recently released their Journey of Football video in a ramp up to the 2010 World Cup in South Africa. A number of came...
Nike Paris City Cup
Here we have a look at the first training session for the upcoming Nike Paris City Cup. The French creatives taking part include BKRW, colette, Lazy Dog, La MJC, PainOchoK/Pigalle, Surface2Air, Street-Machine and Young Guns. Each team was given t...
Saint Alfred x Nike Sportswear 2010 World Cup Campaign
Much of the world will turn its eyes and attention to South Africa this summer as the country hosts the 2010 World Cup. Back in North America, Chicago’s Saint Alfred and Nike have teamed up to create a unique creative experience. From withi...
MADSTEEZ “Make the Difference” Mural
In November of last year, MADSTEEZ was commissioned to pull of an incredible feat of creating a massive 80 foot by 30 foot mural on the rooftop of the Nike-affiliated Ricardo Montblan Theatre in Hollywood. The subsequent video documents the produ...
Nike Football Innovation Summit 2010 Day 1 Recap
On Wednesday, Nike Football launched and presented some new key innovations ahead of the world’s largest sporting event this year, the FIFA World Cup in South Africa. First up was the Nike Football Plus (Digital Experience) which allows you...
PUMA presents: OF THE SAME EARTH with Kehinde Wiley Video
Artist Kehinde Wiley and PUMA jointly commemorated the Africa Cup of Nations 2010 with a series of artwork and products culminating with the PUMA Africa Unity Kit. In a video capturing the background of the project, the American artist took a tri...
adidas Jabulani Official 2010 FIFA World Cup Ball
Yesterday adidas and FIFA unveiled its Jabulani ball, the Official Match Ball for the 2010 FIFA World Cup in South Africa. Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded, the J...
SFIDA Artist Football Collection
Japanese football-centric initiative SFIDA has partnered with a series of fashion brands in the upcoming release of an artist-series football collection. To SFIDA, the football has become the initiative’s main focal point having featured in...
adidas Football Predator X
The 10th generation adidas flagship football boot the Predator X has been unveiled as adidas Football’s most up-to-date and ground-breaking boot yet. Developed with the help of living-legend Zinedine Zidane, the boot counts four major devel...
Umbro “Customize Your Speciali”
The Umbro Speciali football cleat, Umbro’s long-standing flagship model, enjoys an innovative campaign with the Customize Your Speciali contest. While custom-cleated footwear has largely been ignored, Umbro offers a chance to users to submi...
Nike Football “Fast is Never Enough” with Theo Walcott
Whilst Nike’s basketball division has taken a more light-hearted approach through it’s promotional campaigns, Nike Football takes a more serious route as seen in this latest “Fast is Never Enough” spot featuring Arsenal...
adidas Presents Fanatic 8 Soccer Tournament Recap
On Saturday, July 25th, twenty four teams turned out to compete for the title at the 8th installment of the annual adidas Fanatic soccer tournament in New York. Special prizes were awarded to the winning team, runner-up, and those with the best c...
adidas Fanatic 8 Soccer Kits Preview
With the 8th annual adidas Fanatic tournament set to kick off tomorrow in NYC, we get a peek into a selection of kits and logos from some various teams. Competing teams include veterans such as the Chinatown Soccer Club, Diner Old Boys, PSYOP, Bo...
