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Nike Snowboarding Presents “AK to Austria”

In light of a recent preview of its forthcoming video offering – NeverNot – Nike Snowboarding presents a new video piece to sate those craving their fix of mountain shreddage. Members of the Nike Snowboarding team were taken on a lengthy trip spannin...

Nike Snowboarding Never Not Part 1 Official Teaser

Nike SNowboarding presents the official teaser for its upcoming Never Not Part 1 snowboarding movie. The upcoming movie features several of Nike’s talented snowboarders including Gigi Rüf, Justin Bennee, Austin Smith, Johnnie Paxson, Manuel Dia...

Nike Snowboarding Compiles “The Sounds of Snowboarding”

Not simply a sports company, Nike is a purveyor of all things ‘sport,’ and through its marketing discourse over the years has done well to unearth the true spirit of every activity it touches. One of these notable ventures is snowboarding...

Burton Presents [SNOWBOARDING] Trailer

This fall, Burton is set to explore the world of snowboarding with a different take on the typical full-length snow-set film: [SNOWBOARDING], an episodic web series highlighting backcountry, street, resort and women’s snowboarding. Featuring th...

TRACE Launches as “The Most Advanced Activity Monitor for Action Sports”

While a plethora of gadgets and apps are available to the likes of runners and cyclists to track their activity and progress, these types of tools have been completely absent from the action sports world. Enter ActiveReplay and the TRACE monitor. Des...

A Look Back at Burton’s Most Iconic Snowboard Graphics

Todd Kohlman, Burton’s resident archivist, has seen the snowboard company grow from its humble beginnings to an iconic extreme sports mainstay. The brand has developed over the course of 30+ years, as have the shapes, sizes and graphic art on i...

honeyee: “STILL LIFE” 2013 Searchin’ for Powder Editorial

After documenting their journey to Hakkoda back in 2012 (and subsequently releasing an accompanying DVD), the Still Life team goes in search of new slopes to conquer once again. Their latest adventure takes them to the Chisenupuri ski resort locat...

The World’s First 3D-Printed Snowboard

The innovative team at Signal Snowboards returns with another episode of “Every Third Thursday,” where the team executes an out-of-the-box idea in the realm of snow riding. This week, Signal partnered up with special technology company GR...

burn presents We Ride: The Story of Snowboarding

As with all great ventures — personal computers, a certain American footwear brand, punk rock music — snowboarding started in a garage. From that point in 1965, the sport has immensely grown in popularity to become a mainstream phenomenon...

Ransom Holding Co. x Endeavor Design 2013 “Lab Project”

Ransom Holding Co. and Endeavor Design have teamed up to produce a unique snowboard to celebrate the Canadian origins of both brands. Hand-constructed with cutting edge engineering and materials at the Endeavor Design’s Archetype Lab in Vancouv...

Afrikabamboardin! A Snowboard Journey to Africa

When we think of popular sports in Africa, we generally think of things like soccer, or cricket even. To speak on the whole, when we visualize any exotic location, snow is likely not on people’s radar. Until now, that is. Professional snowboard...

The Birth of Shaun White’s Snowboard

In this short clip, GoPro follows Shaun White’s snowboard on a journey from its humble beginning–as nothing more than a forest clipping–to hitting the slopes with the American Olympic gold medalist. GoPro showcases its technically a...

Snowboarding Mount Royal in the Middle of Montreal

From an art theory perspective, board sports can be viewed as one of the purest ways that the body can interact with urban environments. Skateboarders move with concrete, surfers move with large bodies of water, and snowboarders move with snow. Sunse...

Tyler Flanagan Charges Mammoth on a Solar-Powered Snowboard

A solar-powered snowboard sounds like a Bill Nye project gone terribly right, yet somehow the good people at Signal Snowboards built a custom plank that actually does harness the power of the sun. Using a specialized film from Powerfilm Solar, the de...

Looking Sideways x Endeavor Snowboards x Vans Snowboarding Collaboration Video

Forthcoming from Looking Sideways collective, Endeavor Snowboards and Vans Snowboarding is a new project centered around snowboards crafted from a crowd-sourced mural displayed at Vans Wangl Tangl in Austria. Initially seen in March, the mural consis...