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	<title>Hypebeast &#187; Sneakerplay</title>
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		<title>Sneakerplay Bailout</title>
		<link>http://hypebeast.com/2009/03/sneakerplay-bailout/</link>
		<comments>http://hypebeast.com/2009/03/sneakerplay-bailout/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 15:39:30 +0000</pubDate>
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		<category><![CDATA[Sneakerplay]]></category>
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		<description><![CDATA[<p><a href="http://hypebeast.com/2009/03/sneakerplay-bailout/" title="Sneakerplay Bailout" target="_blank"><img alt="Sneakerplay Bailout" src="http://cdn.hypebeast.com/image/2009/03/sneakerplay-bought-out.jpg"></a></p>
<div>Amidst banking and company bailouts galore, add Sneakerplay to the list as the sneaker-centric community recently benefited from a mystery group of investors. So far, details thanks to Tech Crunch are relatively unknown with only one notable part of the mix thus far in Brian Rothenberg, former Yahoo! Real Estate product manager. For those who [...]</div><p><a href="http://hypebeast.com/2009/03/sneakerplay-bailout/" title="Sneakerplay Bailout" target="_blank">Read more at Hypebeast.com</a></p> 

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			<content:encoded><![CDATA[<p><a href="http://hypebeast.com/2009/03/sneakerplay-bailout/" title="Sneakerplay Bailout" target="_blank"><img alt="Sneakerplay Bailout" src="http://cdn.hypebeast.com/image/2009/03/sneakerplay-bought-out.jpg"></a></p>
<div><p><img  src="http://cdn.hypebeast.com/image/2009/03/sneakerplay-bought-out.jpg" alt="sneakerplay-bought-out" title="sneakerplay-bought-out" width="620" height="413" class="alignnone size-full wp-image-86000" /></p>
<p>Amidst banking and company bailouts galore, add <a href="http://www.sneakerplay.com/">Sneakerplay</a> to the list as the sneaker-centric community recently benefited from a mystery group of investors. So far, details thanks to <a href="http://www.techcrunch.com/2009/03/26/mystery-pe-fund-throws-a-lifeline-to-niche-social-network-sneakerplay/">Tech Crunch</a> are relatively unknown with only one notable part of the mix thus far in <a href="http://www.linkedin.com/in/brianrothenberg">Brian Rothenberg</a>, former Yahoo! Real Estate product manager. For those who aren&#8217;t familiar, upon the site&#8217;s debut, among the strongest features was the ability to &#8220;battle&#8221; sneakers against each other. Look for more details on the acquisition to appear via Sneakerplay founder <a href="http://robjama.com/2009/03/24/its-official/">Rob Jama</a>.</p>
</div><p><a href="http://hypebeast.com/2009/03/sneakerplay-bailout/" title="Sneakerplay Bailout" target="_blank">Read more at Hypebeast.com</a></p> 

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