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MILK Magazine x Reebok Instapump Fury 20th Anniversary

StyleComments ⋅ May 23, 2014
After checking out INVINCIBLE’s tropical take on the Reebok Instapump Fury for the shoe’s 20th anniversary, we’re back with a look at MILK Magazine’s take on the silhouette. For this collaboration MILK chose a color palette of...

Blackbird Vol. 3 “War Machine”

ArtsComments ⋅ Apr 11, 2014
In the third edition of Obscura-owned automotive publication Blackbird, the focus is on the origins of the iconic Volkswagen Beetle — a vehicle that has achieved cult status over the decades. Also included in this issue are a selection of Formu...

Obscura Magazine 2014 Spring Issue 15

ArtsComments ⋅ Apr 11, 2014
The latest issue of Obscura Magazine marks a shift in direction for the Hong Kong-based publication with the new pursuit of “cultivating the art of daily life.” Thematically, Issue 15 for Spring 2014 is formed around the sensory ideation...

Obscura Website Relaunch

LifestyleComments ⋅ Feb 14, 2014
“Tailored for those with a passion to pursue the art of daily life,” SILLY THING publication Obscura has been supplemented with a brand new website relaunch. Meant to be an interactive, digital complement to the quarterly magazine, the ne...

Blackbird Vol. 2 “Into The Wilderness”

ArtsComments ⋅ Dec 17, 2013
Alongside today’s release of the always-good Obscura Magazine, SILLY THING has also unveiled the second volume of Blackbird ahead of the new year. Under the theme of “Into the Wilderness,” the racing-focused periodical will con...

Blackbird Vol. 01 “Racing Blood”

ArtsComments ⋅ Aug 9, 2013
Hong Kong’s SILLY THING has been busy as of late. In addition to celebrating the third anniversary of its lifestyle publication, Obscura Magazine, the creative house is getting into the automotive game with the launch of Blackbird — a bra...

Obscura Issue 11 featuring Katsuyuki Yoshida

ArtsComments ⋅ Jan 4, 2013
Introduced in 2010 as an extension of its brand and online presence, the 11th issue of SILLY THING’s Obscura publication is covered by Katsuyuki Yoshida of Japanese luggage and accessories brand Porter. Focusing on the designer’s extensiv...

Obscura by SILLY THING Issue 09

ArtsComments ⋅ Jul 26, 2012
The latest issue of Obscura by SILLY THING puts rapper Pharrell Williams on its cover. Highlighting Pharrell for a short piece, other articles include one interviewing Emmanuel Perrotin about his gallery venture in Hong Kong, one featuring NYC artist...

Obscura by SILLY THING Issue 07

StyleComments ⋅ Jan 11, 2012
Obscura has recently released its winter issue with “travel with time” as the overarching theme for the offering. Featured stories include a delve into classic machinery, ranging from antiquated pieces to rare watches, as well as a visit...

Obscura by SILLY THING Issue 06

StyleComments ⋅ Oct 27, 2011
SILLY THING publication Obscura returns with its sixth issue for Winter 2011. Featured topics for this season includes an interview with Tom Ford that goes into the minute details of his unique vision of menswear and experience with his debut film, A...

Essentials: BEBOP

StyleComments ⋅ Oct 14, 2011

Roberu for SILLY THING iPhone Pocket

StyleComments ⋅ Jul 5, 2011
Roberu has been doling out premium leather accessories, from wallets to camera straps for years now, so it makes sense that they’ve chosen to continue their collaborative line with SILLY THING in order to advance their offerings even furthe...

Obscura by SILLY THING Issue 04

CultureComments ⋅ May 9, 2011
SILLY THING has just printed Issue 04 of its popular print publication Obscura. The most recent issue includes editorials featuring Belgian fashion designer Dries Van Noten and Japanese-based labels White Mountaineering, and UNDERCOVER with a sep...

Joyce 40th Anniversary Exhibition Paris Recap

EventsComments ⋅ Mar 6, 2011
Hong Kong-based fashion retailer Joyce celebrated its 40th anniversary with an exhibition held during Paris Fashion Week. A unique celebration of Joyce’s heritage and fashion tradition, the exhibition titled “A Journey in Fashion̶...

Head Porter for SILLY THING Capsule Collection Further Look

StyleComments ⋅ Mar 3, 2011
Here’s a peek at the latest capsule collection from Head Porter for SILLY THING. Conceived around two years ago, the collection is based on the theme of traveling and includes a Back Pack ($770 USD), Waist Bag ($255 USD), Camera Duffel ($38...