Shubhankar Ray

Shubhankar Ray has been the Global Brand Director of Amsterdam-based street wear to luxury denim brand G-Star RAW since 2006. He works on creating new concepts and developing new ways for the brand to communicate worldwide, and is mainly responsible...

The idea of collaboration comes as no surprise to the frequenters of Hypebeast. One of the most visible and overly abused marketing tool, as of a few years ago, many had felt they had seen it all in the collaborative realm. But where there still...