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Shubhankar Ray on the Leica D-Lux 6 ‘EDITION BY G-STAR RAW’

At first a seemingly off-beat collaboration, the worlds of rugged denim and luxury cameras have come together thanks to the newly-unveiled Leica D-Lux 6 ‘EDITION BY G-STAR RAW.’ As G-Star Global Brand Director Shubhankar Ray explains, shared values o...

Essentials: Shubhankar Ray of G-Star RAW

Shubhankar Ray has been the Global Brand Director of Amsterdam-based street wear to luxury denim brand G-Star RAW since 2006. He works on creating new concepts and developing new ways for the brand to communicate worldwide, and is mainly responsible...

Shubhankar Ray & Eckart Maise: The Return of Jean Prouvé Through G-Star and Vitra

The idea of collaboration comes as no surprise to the frequenters of HYPEBEAST. One of the most visible and overly abused marketing tool, as of a few years ago, many had felt they had seen it all in the collaborative realm. But where there still...