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The Birth of Shaun White’s Snowboard

LifestyleComments ⋅ Jan 16, 2013
In this short clip, GoPro follows Shaun White’s snowboard on a journey from its humble beginning–as nothing more than a forest clipping–to hitting the slopes with the American Olympic gold medalist. GoPro showcases its technically a...

Shaun White Wins Fifth-Straight SuperPipe Gold Medal with Perfect Score

LifestyleComments ⋅ Jan 30, 2012
Nursing a bum ankle, Shaun White had already pulled out of Slopestyle earlier this week, leaving many to wonder how he would fare in his signature event. However, as only he can do, White made his mark at Winter X Games Aspen Men’s Snowboard Su...

Shaun White x Terry Richardson Photoshoot

UncategorizedComments ⋅ Mar 7, 2010
Renowned photographer Terry Richardson shares with us some images from his latest photoshoot with popular snowboarder Shaun White (for those interested, wearing Kill City), shot for Rolling Stone Magazine. This is the second time the Olympic Gold...

Shaun White x Oakley Frogskins Sunglasses

UncategorizedComments ⋅ Jun 17, 2009
Oakley’s iconic Frogskins sunglasses gets an updated look thanks to this upcoming design by pro snowboarder, Shaun White. The sunglasses feature a Blue Chrome frame with Positive Red Iridium lenses with pre-orders currently available at Oak...