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Nike Redefines “Just Do It” with “Possibilities” Campaign

Nike has unveiled a brand new “Possibilties” campaign inspired by the “Just Do It” campaign which debuted 25 years ago. Taking the “Just Do It” motto to its logical conclusion, the new “Possibilties” ca...

will.i.am to Launch i.am 14-Megapixel iPhone Camera Case

will.i.am of Black Eyed Peas fame is due to make his first foray into social media this holiday season with the introduction of the i.am+ foto.sosho. An iPhone case with a trio of clip-on lenses (a so-called “standard,” a 0.67x wide macro...

Nike: Everyone is on the #KobeSystem

It looks like Aziz Ansari and Paul Rodriguez aren’t the only ones on the KobeSystem – just about everyone else who matters appears to be under the influence of the Black Mamba as well. From sports stars like Jerry Rice and Landon Donovan...

Nike Roger Federer 15th Grand Slam Victory Tribute

Having recently won a record breaking 15th WTP Grand Slam championship with a marathon 5-setter victory over Andy Roddick at Wimbledon, Nike gathered many of its most prolific sponsored athletes to pay tribute to the man who arguably the greatest...