Hong Kong-based streetwear label Subcrew debut its Sub by Subcrew 2011 collection lookbook featuring both Sam Lee and Edison Chen. The diffusion line – now in its second comprehensive season – sees the same consistency in higher end materials choices and mostly understated branding. A minimalist aesthetic lends itself to a mostly monochromatic color palette of tonal black and grey pea coats, varsity jackets and motorcycle jacket-inspired silhouettes. The entire collection is now available at all UNITY flagship stores as well as online.

On Friday, April 16th, JUICE pulled the covers off its latest retail venture in the Taiwanese capital of Taipei. The store’s opening takes on a familiar location at the previous Leftfoot Taiwan space as it undergoes a series of modifications that undoubtedly compliment the rest of the JUICE locations across Asia. On hand were a series of Asian personalities including Sam Lee of Subcrew and others such as FAMA, Edison Chen and Kevin Poon. As well, the opening was marked by a number of exclusive product releases in the form of t-shirts and other apparel.

Over the weekend, Shanghai welcomed a brand new retailer as JUICE opened its doors. From its original location in Hong Kong to a further opening in Kuala Lumpur, the 3rd location marks a time of rapid expansion for the retailer. The opening also included the likes of Subcrew’s Sam Lee, fragment design’s Hiroshi Fujiwara and Nike’s Fraser Cooke.

Currently embarking on a global tour, CASIO G-SHOCK recently hosted their “SHOCK THE WORLD” party. Featuring a packed house of celebrities and music fans and local fashion brands, the night’s events included performances by local Hip-Hop group 24HERBS, DJ BeCareful, DJ Nakata Yasutaka (Capsule) of Japan and Quan of Australia. The global tour’s next stop is rumored to be Shanghai.

Hong Kong brand Subcrew has teamed up with Casio on four G-Shock watches with each colorway made exclusively for the four Unity stores located in Taiwan, Guang Zhou, Chang Sha and Shang Hai. These will be available on February 11th. There will also be an online store version which is yet to be seen as well as the SAMLEE edition which will not bad for sale.

Opening up shop in Shanghai, Subcrew will begin the festivities with a collaboration project featuring Sam Lee aka. DJ Becareful. Consisting of a trucker and tee, the pack stresses UNITY across the back of the t-shirt and embroidered on the front of their perfectly designed trucker hat. The hat comes in a black/gold and grey/purple colorway with DJ Becareful’s logo stamped on the side. All items will release September 27th at the UNITY store in Shanghai.

Source: UrbanLook