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Nike Sportswear x St. Alfreds x Mr. Cartoon True Colors Event

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Celebrating the second event of its newly built space, created in conjunction with St. Alfreds, Nike Sportswear kicked off a busy day with the welcoming of Mr. Cartoon to Chicago. Aside from making an appearance at the main event, the renowned An...

Saint Alfred x Nike Sportswear 2010 World Cup Campaign

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Much of the world will turn its eyes and attention to South Africa this summer as the country hosts the 2010 World Cup. Back in North America, Chicago’s Saint Alfred and Nike have teamed up to create a unique creative experience. From withi...

Saint Alfred x Reebok Pump 20

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With a release just on the horizon, here’s a look into the St. Alfred version of the Reebok Pump 20. The shoe is inspired by the world of blue-collar aesthetics with the symbolic use of heavy duty Carhartt-esque canvas upper in tan as well...

Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Commercial Behind the Scenes

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In commemoration of Michael Jordan’s induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee pie...

Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Event

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Longtime Michael Jordan supporter Gatorade are honoring MJ’s upcoming inauguration into the NBA Hall of Fame as they team-up with our friends at St. Alfred in a special upcoming event. On Monday, July 13th, Gatorade will be filming at a top...

Kane x St. Alfred’s 23 Reasons Project

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As part of Kane’s 23 Reasons Project, Chicago favorite St. Alfred’s front gate underwent some changes to coincide with weekend release of the Air Jordan 3/20 Countdown Pack. The artwork takes a few things into consideration including...

Saint Alfred x Converse Red Jack Purcell

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Awhile back Saint Alfred’s was involved in the creation of their own Converse Chuck Taylor. A new sneak preview point to another collabo on Ian Ginoza’s behalf as the stakes are raised as part of the Converse Red initiative. The Jack...

Saint Alfred 2008 Spring/Summer Collection

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One of Chicago’s premier stores Saint Alfred has launched their 2008 spring/summer collection. The collection is highlighted by mostly logo based designs which reference the stores noble-inspired name. Available now at Saint Alfreds as well...

Saint Alfred 2007 Fall/Winter Collection

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One of Chicago’s premier stores Saint Alfred is set to release their 2007 Fall/Winter Collection this weekend. Saint Alfred didn’t waste any time getting into some cut & sew pieces based on traditional styles which include Heavy...

Goodfoot x Saint Alfred T-shirts

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The Canadian crew at Goodfoot keeps the holiday releases coming, this time by way of a collaborative project with Chicago based boutique Saint Alfred. The series of boxing inspired tees is the round 1 of an ongoing project between the two premier...