July 15, 2009

Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Commercial Behind the Scenes

In commemoration of Michael Jordan's induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles ... more

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July 10, 2009

Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Event

Longtime Michael Jordan supporter Gatorade are honoring MJ's upcoming inauguration into the NBA Hall of Fame as they team-up with our friends at St. Alfred in a special upcoming event. On Monday, July 13th, Gatorade will be filming at a top-secret location for a new commercial as St. Alfred will ... more

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October 15, 2008

Kane x St. Alfred’s 23 Reasons Project

As part of Kane's 23 Reasons Project, Chicago favorite St. Alfred's front gate underwent some changes to coincide with weekend release of the Air Jordan 3/20 Countdown Pack. The artwork takes a few things into consideration including the obvious iconic Air Jordan III, the achievements of His Airness and an ... more

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August 23, 2008

Saint Alfred x Converse Red Jack Purcell

Awhile back Saint Alfred's was involved in the creation of their own Converse Chuck Taylor. A new sneak preview point to another collabo on Ian Ginoza's behalf as the stakes are raised as part of the Converse Red initiative. The Jack Purcell seen here includes some similar characteristics as the ... more

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May 23, 2008

Saint Alfred 2008 Spring/Summer Collection

One of Chicago's premier stores Saint Alfred has launched their 2008 spring/summer collection. The collection is highlighted by mostly logo based designs which reference the stores noble-inspired name. Available now at Saint Alfreds as well sister stores including KICKS/HI. more

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December 7, 2007

Saint Alfred 2007 Fall/Winter Collection

One of Chicago's premier stores Saint Alfred is set to release their 2007 Fall/Winter Collection this weekend. Saint Alfred didn't waste any time getting into some cut & sew pieces based on traditional styles which include Heavy Winter Raglan Cut Zip Hooded Fleece, "A" Monogram Winter Raglan Cut Zip Hooded ... more

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December 4, 2007

Goodfoot x Saint Alfred T-shirts

The Canadian crew at Goodfoot keeps the holiday releases coming, this time by way of a collaborative project with Chicago based boutique Saint Alfred. The series of boxing inspired tees is the round 1 of an ongoing project between the two premiere retailers. Available soon at all Saint Alfred and ... more

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December 2, 2007

Saint Alfred x Ghostface x Flip The Bird x Def Jam

Chicago based boutique Saint Alfred has collaborated with Hawaiian based clothing label Flip The Bird along with Ghostface and Def Jam Records for this not for sale t-shirt. This tee will only be available to a few lucky people at Ghostface's Chicago album release party. Only 40 tees will be ... more

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November 6, 2007

Roc-a-fella x Def Jam x Saint Alfreds Blue Magic Pack

One of Chicago's premiere boutiques Saint Alfreds has teamed up with record labels Roc-A-Fella and Def Jam to release a special Blue Magic pack to celebrate the upcoming debut of Jay-Z's latest musical release, American Gangster (inspired in part by the premiere of the movie of the same name). The ... more

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October 27, 2007

Saint Alfred x Stussy Skull T-shirt

The boutique from Chicago, Saint Alfred, has collaborated with OG streetwear label, Stussy, for a special edition Saint Alfred Skull tee. It comes in three colorways and is made in the USA. The tee will be available only at Stussy Direct and the Saint Alfred store in Chicago. more

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