Last week Friday, Converse and UNDFTD hosted SSUR founder Russ Karablin in the release of SSUR’s most recent Converse collaboration. The event which took place at UNDFTD La Brea featured the unveiling of the SSUR x Converse Pro Leather 1976 and was well-attended by an electric mix of personalities from throughout the industry. The SSUR x Converse Pro Leather is available now through select Converse First String retailers.

On a visit to New York, The Hundreds crew hooked up with one of so-called streetwear’s most durable and respected brands featuring Russ Karablin and his almost twenty year old brand SSUR. Visiting both SSUR’s offices and flagship store SSUR+PLUS, The Hundreds offer an in-depth look into the world of SSUR and the things that inspire him which trickle down into his brand’s aesthetics. Many pieces of memorabilia are displayed from old movie props to pop-culture memorabilia which all form the basis for his brand’s Rebel Ape, SSUR and Caviar Cartel.

Inspired by the notions of luxury through illicit means, the Caviar Cartel from SSUR aims to capture the essence of this concept through their ongoing collections. The reference to caviar itself works its way into the aesthetics of some of the pieces seen here with 3D caviar-esque beaded prints paying homage to the world of luxury that surrounds caviar culture. We also see a subtle look into the Caviar Cartel Crew, a series of characters which live the Caviar Cartel Philosophy. Rounding out the highlights is the cable-knit inspired “wolf in sheeps clothing” hoodie, which features a member of the Caviar Cartel Crew (a black colorway is available and exclusive to SSUR*PLUS). More then ever, SSUR founder Russ Karablin feels these are his highest quality works yet with ample effort to ensure quality garments are produced with his continual meshing of Russo-American culture. With a new website on the way, the tees are available now while knits should drop at the start of November.

SSUR*PLUS
7 Spring St
New York, NY 10006
p: 212.431.3152