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SBTG Short Documentary Trailer

Mark Ong, better known as SBTG, will be the focus of a new short documentary following the development of his custom shoe work and the Royalefam brand. Offered above is a trailer for the film, which was shot in the designer’s home base of S...

Royalefam “Prison Blues” Custom Nike Dunks

Scheduled to launch another series of highly customized Nike Dunks, Singaporean brand Royalefam brings forth the artistic talents of SBTG with their Prison Blues series. The kicks, created with a recurring denim theme, feature a wealth of details...

Tedox by Royalefam Plush Toy

Aside from their strong customized sneaker following and superb apparel label, Singaporean brand Royalefam continue their cut-and-sew creations into the realm of plush toys. Their new plush entitled Tedox, features a one-of-a-kind construction me...

Royalefam Triumph Jacket

Coming from Royalefam’s Dead Generals 2 collection we take a look at some close-ups at the Triumph Jacket. This jacket definitely stands out from the rest from its traditional design, and is embroidered with intricate stitching around the engrave...

Royalefam 2009 Dead Generals II Collection

A refresher to an often over saturated market, Royalefam continue their selection of rebellious militia inspired apparel into 2009. Headed by Mark Ong better known as SBTG, the brand gives us a preview of their second offering within the Dead Gen...

RoyaleFam Limited Edition Be@rmy Tee

Created specifically for their Bearbrick collaboration alongside Medicom Toys, RoyaleFam present their “Be@rmy” camouflage t-shirt. The tee features a full silk screened print without compromising wearing comfort. Coming in two colorw...

Royalefam Bearbrick Set by Medicom Toy Release Info

Finally, we get details about the release of the Bearbrick Set collaboration between Medicom Toy and Singapore streetwear label, Royalefam. This SBTG Bearbrick Set will include 100% and 400% versions with a special fullscreen print tee. Set to re...

RoyaleFam Dead Generals Nike Dunk Jackal & Hyde Collection

With the new launch of their website slated for October 26th, RoyaleFam is looking to release their latest custom sneaker endeavor, the Dead Generals Jackal & Hyde Collection. Utilizing the popular Dunk from Nike, these are arguably some o...

Royalefam 100% & 400% Bearbrick Set by Medicom Toy

Originally first previewed back in January, official pictures of this Bearbrick by Medicom Toy and Singapore based label Royalefam has been released. Two sizes, 100% and 400%, will be available for this Royalefam Bearbrick which will come in SBTG...

Royalefam 2008 Fall/Winter “Dead Generals” Collection – Pt. 1

Following up on our August preview, we get a closer look at Royalefam’s “Dead Generals” collection. Consisting of apparel and custom Nike kicks, the lineup showcases an overall militant theme with sophisticated styling for both....

Royalefam 2008 Fall/Winter Collection

Royalefam’s Fall/Winter 2008 Collection promises to be an interesting one, as Mark Ong’s (SBTG) vision for the line has changed. The “Dead Generals” line symbolizes the death of a proven 5 year old formula and the emergenc...

Royalefam 2008 Spring/Summer “Black Saigon” Collection

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Through many years of successful sneaker customization, artist SBTG and his Royalefam brand are set to take off with a more dedicated approach to their apparel. The 2008 spring/summer Black Saigon collection is modeled closely to war and the mean...