All snowboard brands know that graphics play a major role at retail. Rome likes to give creative freedom to its artists, but at the end of the day, graphics need to match the brand and vibe of the board they're intended for. Next winter, Rome is changing that with the...

Core snowboard brand, Rome SDS, has teamed up with Consolidated Skateboards to create a premium boot with a subversive agenda. Though the approach is playful, the issue is not to be taken lightly. Consolidated Skateboards first launched the Don't Do It Army in 1997 to keep...