The Distinct Life x Reebok “TDL Camo” Ventilator: Rick Williams Talks Sneakers and the Motor City

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On the heels of yet another collaborative release with Reebok, entrepreneur-turned-brand strategist Rick Williams is a man that wears many hats. Introduced to the world of retail in 2007, Williams linked with ace Roland Coit to purchased the previous...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

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The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of Hypebeast’s ongoing profile of various people of cultural significance. Discussing the c...

Burn Rubber x New Balance MT580 Workforce Pack

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Having already built a relationship with New Balance on its 2010 MT580 release, Burn Rubber has been making significant inroads solidifying itself as a force to be reckoned with in the competitive sneaker culture. For its latest collaborative the Mic...