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Distinct Life Dry Goods Unveils Its New Reebok GL 6000 and Collection

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Coinciding with the launch of his brainchild brand Distinct Life Dry Goods, Rick Williams premieres his latest collaboration with Reebok. Opting to rework the shoemaker’s classic GL 6000 runner, the Burn Rubber co-owner chose a premium leather...

Skillshare: Successful Fashion Collaborations with Frank “The Butcher” Rivera and Rick Williams

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Skillshare’s ongoing digital classroom sessions continue with Frank “The Butcher” Rivera and Rick Williams, who go on the record together to help provide insight and dissection of what it means to collaborate in the contemporary era...

The Distinct Life x Reebok “TDL Camo” Ventilator: Rick Williams Talks Sneakers and the Motor City

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On the heels of yet another collaborative release with Reebok, entrepreneur-turned-brand strategist Rick Williams is a man that wears many hats. Introduced to the world of retail in 2007, Williams linked with ace Roland Coit to purchased the previous...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

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The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of HYPEBEAST’s ongoing profile of various people of cultural significance. Discussing the c...

Burn Rubber x New Balance MT580 Workforce Pack

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Having already built a relationship with New Balance on its 2010 MT580 release, Burn Rubber has been making significant inroads solidifying itself as a force to be reckoned with in the competitive sneaker culture. For its latest collaborative the Mic...