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Head Porter OSAKA x retaW Fragrance Car Tag

In anticipation of the launch of its new storefront in Minami-horie, Osaka, Japanese accessories brand Head Porter OSAKA has joined forces with retaW to celebrate the occasion. Those who purchase an item from the 2014 fall/winter collection, which wi...

the POOL aoyama x retaW Fragrance Desktop Reed Diffuser

To celebrate its reopening, the POOL aoyama is coming out with a slew of collaborative products including this floral Fragrance Desktop Reed Diffuser set. A collaboration with Japanese fragrance and grooming brand retaW, the set comes with a small bo...

retaW “PEELS” Shampoo and Fragrance Spray for Dogs

Summer is here and that means our four-legged friends will be right by our side as we hike, camp, swim, beach and everything in between. With that in mind, Hiroshi Fujiwara’s fragrance brand retaW has launched an all-new grooming collection designed...

A Bathing Ape x retaW “Bape” Fragrance Collection

It’s not often that mint and cinnamon come together anywhere, but then again, it might be just as rare as A Bathing Ape’s newest collaboration with retaW. After having worked on custom scents for the POOL aoyama and NEIGHBORHOOD amongst o...

retaW Fragrance Desktop Reed Diffuser

Hiroshi Fujiwara and Murakami’s brainchild, retaW, is ready to expand its offering with a debut line-up of reed diffusers. Featuring four scents — NATURAL MYSTIC, ALLEN, EVELYN and BARNEY — the range offers up a slew of notes that i...

the POOL Aoyama x retaW Fragrance Car Tag

Naturally, the latest fragrance car tag release from Japanese specialist retaW comes in the form of a pool-inspired scent for Hiroshi Fujiwara’s the POOL Aoyama. Complete with an underwater graphic and the POOL Aoyama Swimming Club branding, th...

New Era Japan x retaW Car Tag

New Era’s ubiquitous 59FIFTY branding badge has now been immortalized as an automotive air freshener thanks to the headwear label’s new collaboration with retaW. Inspired by New Era’s eternal presence on the baseball diamond, the sp...

retaW CLOONEY Fragrance Body Cream

Reworking one of its most notable scents into its body cream series, Japanese grooming essential retaW has released its CLOONEY Fragrance Body Cream. Offering a blend of rosewood and rosemary, the body cream offers light scent to accompany its weight...

HYPEBEAST Road Trips Japan: A Trip to the Offices of retaW in Tokyo

For our next installment of HYPEBEAST Road Trips Japan, we meet with retaW’s Managing Director Masako Toshine, to talk about the changing nature of fragrance. retaW (pronounced: re-too), a Tokyo based lifestyle label founded in 2009, has tak...

retaW Fragrance Body Cream

Offering two new selections to its lineup of grooming products, retaW has released new Evelyn and Barney Fragrance body creams. Maintaining a light fragrance accented with subtle blends of bergamot orange and champagne, the creams are designed for da...