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Swizz Beatz “Prequel to a Classic” Video

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We follow-up on the initial unveiling of the “Prequel to a Classic” trailer with the new full-fledged short film. Following Swizz Beatz prior to his hosting and performance in New York City a few days ago, the video includes candid interv...

Swizz Beatz and Reebok Classics Present “Reethym of Lite” Concert Recap

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Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled “Reethym of Lite.” The event coincided with the seasonal trade show circuit that descends upon Las Vegas every summer. Given Swizz Beatz’s substan...

Swizz Beatz x Reebok “Prequel to a Classic” Trailer

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New York recently hosted a party to mark the upcoming launch of Reebok’s “Reethym of Lite” campaign involving Swizz Beatz. A short trailer for Prequel to a Classic by R+I Creative captures the night’s sights and sounds whi...

VERBAL Named Creative Director for Reebok Classics Asia

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Musician and AMBUSH co-founder VERBAL has recently been announced as the Creative Director for Reebok Classics Asia. The multifaceted creative will surely inject a greater perspective into the brand given his strong connection through many facets...

Wallpaper* x Reebok Pop-Up Exhibition – Sneak Peak

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Internationally renowned design bible Wallpaper* is collaborating with fitness experts Reebok to curate the works of five leading artists. Innovative fitness design including Reebok’s ZigTech running shoe intersects with the artists’ creative vis...

Reebok Portrait of the Artist: Ryan McGinness

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American artist Ryan McGinness helped headline a new series of collaborations with sneaker company Reebok which brought a more artistic theme to footwear. The following video has McGinness discuss his process in creating some of his recent artwor...

Reebok Classics “Triple Black” Kamikaze

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Reebok Classics announces a new colorway in the brand’s most popular silhouette as of late, the Kamikaze. Helmed by the endorsement of Swizz Beatz, the design has picked up steam since its initial drop earlier in the year. A bit more simple...

Reebok “Classic Vintage” Pack

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As fresh and exciting as some of Reebok’s newer styles may be, nothing ever really compares to the classic look of their older models. Returning to its roots, the brand has just unveiled this brand new special edition Classic Vintage pack f...

Reebok Night Sky Mid

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While the season for hikers has come and gone, a new pack of Night Sky Mids are slated for a summer release in two funky colors. The hiker style features the use of both colorful suedes and breathable synthetics. A lightweight tooling takes some...

Reebok Pump Fury “Jacket” Collection

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The Pump Fury from Reebok has arguably been the brand’s flagship lifestyle running shoe. Still embodying a design element unlike any other sneaker out there, the Pump Fury is set for a drop under this upcoming “Jacket” theme. Ea...

Ryan McGinness x Reebok Affili’Art Collection “V.I.P.”

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The third and final release from American artist Ryan McGinness’s Reebok Affili’Art collection is unveiled here with a model dubbed, “V.I.P.” Featuring some obvious references from the red carpet and “very important...

Reebok 2011 Fall/Winter Harrier Weathermax

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New from Reebok for Fall/Winter 2011 is this hybrid shoe called the Harrier Weathermax. With the features of both a trainer and an outdoor shoe, this style contains a neoprene sock liner and an upper made from a combination of different materials...

atmos Tokyo x Reebok Pack

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Reebok and atmos are back at it again with this limited edition Tokyo pack for Summer 2011. While the black leather upper and white midsole are contrasted by neon green and purple accents all over, the kicks really comes in the form of a unique s...

Reebok Insta Pump Fury “Cherry”

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The classic Reebok silhouette has been offered in a myriad of colors since its original release. The latest offering showcases “Cherry” infrared highlights complimented against a base layer of black and white leather and mesh on the f...

Swizz Beatz: Reestyle Collective

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Earlier this year Swizz Beatz spearheaded the launch of Reebok’s all new platform known as the Reestyle Collective.