Reebok Reethym of Lite Tokyo Launch Party Recap
Geared towards its Asia Pacific demographic, Reebok launched its “Reethym of Lite” campaign last night in Tokyo. Featuring a star-studden lineup of guests and performers, the celebration was headed by Reebok Classics North American and As...
Reebok Reethym of Lite Campaign – Behind-the-Scenes
Offered up is a behind-the-scenes look into the making of Reebok’s “Reethym of Lite” campaign featuring VERBAL. Having made a strong push in the brand’s Classics lifestyle footwear category with the addition of Swizz Beatz and...
Kasina x Dooly x Reebok Footwear Preview
New from Reebok comes an interesting collaboration with Kasina based around Dooly. For those who aren’t up to date on their far Eastern pop culture, Dooly is a cartoon dinosaur character created in South Korea in 1983. Rolling out colorways of...
Reebok Classics Zig Cliffhanger
Adding to its increasing lifestyle range, Reebok Classics presents the Zig Cliffhanger. Working with a classic boot aesthetic, the brand enforces its popular Zig cushioning technology to produce somewhat of a hybrid silhouette. Done up in premium lea...
Swizz Beatz “Prequel to a Classic” Video
We follow-up on the initial unveiling of the “Prequel to a Classic” trailer with the new full-fledged short film. Following Swizz Beatz prior to his hosting and performance in New York City a few days ago, the video includes candid interv...
Swizz Beatz x Reebok “Prequel to a Classic” Trailer
New York recently hosted a party to mark the upcoming launch of Reebok’s “Reethym of Lite” campaign involving Swizz Beatz. A short trailer for Prequel to a Classic by R+I Creative captures the night’s sights and sounds whi...
VERBAL Named Creative Director for Reebok Classics Asia
Musician and AMBUSH co-founder VERBAL has recently been announced as the Creative Director for Reebok Classics Asia. The multifaceted creative will surely inject a greater perspective into the brand given his strong connection through many facets...
Wallpaper* x Reebok Pop-Up Exhibition – Sneak Peak
Internationally renowned design bible Wallpaper* is collaborating with fitness experts Reebok to curate the works of five leading artists. Innovative fitness design including Reebok’s ZigTech running shoe intersects with the artists’ creative vis...
Reebok Portrait of the Artist: Ryan McGinness
American artist Ryan McGinness helped headline a new series of collaborations with sneaker company Reebok which brought a more artistic theme to footwear. The following video has McGinness discuss his process in creating some of his recent artwor...
Reebok Classics “Triple Black” Kamikaze
Reebok Classics announces a new colorway in the brand’s most popular silhouette as of late, the Kamikaze. Helmed by the endorsement of Swizz Beatz, the design has picked up steam since its initial drop earlier in the year. A bit more simple...
Reebok “Classic Vintage” Pack
As fresh and exciting as some of Reebok’s newer styles may be, nothing ever really compares to the classic look of their older models. Returning to its roots, the brand has just unveiled this brand new special edition Classic Vintage pack f...
Reebok Night Sky Mid
While the season for hikers has come and gone, a new pack of Night Sky Mids are slated for a summer release in two funky colors. The hiker style features the use of both colorful suedes and breathable synthetics. A lightweight tooling takes some...
Reebok Pump Fury “Jacket” Collection
The Pump Fury from Reebok has arguably been the brand’s flagship lifestyle running shoe. Still embodying a design element unlike any other sneaker out there, the Pump Fury is set for a drop under this upcoming “Jacket” theme. Ea...
