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Write of Passage – Exploring American Graffiti

ArtsComments ⋅ Oct 9, 2013
Mass Appeal has teamed up with Red Bull Studios New York in presenting “Write of Passage,” a six-week series exploring American graffiti culture and its impact on the globe. Curated by Sacha Jenkins, the series will host workshops, screen...

Red Bull: Creating the Ultimate Wakeboarding Eco-Park

LifestyleComments ⋅ Sep 23, 2013
After seeing a beautiful lake in an old photograph, Russian wakeboarder Nikita Martyanov went on an epic journey to find the body of water to set up the ultimate eco-freindly park and, thus, a dream riding locale. Martyanov ultimately found the spot,...

Red Bull Art of Motion: Freerunning through Greece

CultureComments ⋅ Sep 19, 2013
In celebration of their annual Red Bull Art of Motion project, Red Bull has placed the world’s most artistic and prominent freerunners upon a vast and majestic Greek backdrop. Featuring a two-and-a-half-minute composition of the world’s m...

Red Bull Illume 2013 Image Quest Hong Kong: Award Ceremony Recap

ArtsComments ⋅ Sep 4, 2013
Action sports are great and all, but the art of capturing special moments in skateboarding or BMX isn’t exactly making the daily newspaper. Leave it to Red Bull to fill this void, who over the past couple of weeks has been promoting their lates...

Red Bull Studios Paris & Ed Banger Records Team Up for “ED WRECK Radio” Stream

MusicComments ⋅ Sep 3, 2013
In just a few short weeks, Ed Banger Records will team up with Red Bull’s Parisian studios for “ED WRECK Radio.” Set to kick off on September 18 and air from 6 p.m. to 10 p.m. local time each night through September 21, “ED WR...

Red Bull Illume 2013 Image Quest Hong Kong: Perspectives Ep. 3 – Swkit Tang

ArtsComments ⋅ Aug 23, 2013
Red Bull Illume’s Perspectives series is coming to a close with this final episode focusing on Hong Kong-based action sports photographer Swkit Tang. A passion for “capturing the moment” born out of an early career spent as a social...

Red Bull Illume 2013 Image Quest Hong Kong: Perspectives Ep. 2 – Sam Lee

ArtsComments ⋅ Aug 14, 2013
Continuing to highlight its Illume Image Quest contest in Hong Kong, Red Bull has unveiled the second episode of its Perspectives series. As the first part served to show the outlook of photography from a professional shooter’s standpoint, the...

Red Bull Illume 2013 Image Quest Hong Kong: Perspectives Ep.1 – TK of Obscura Magazine

ArtsComments ⋅ Aug 9, 2013
This August 29 will mark the awards ceremony for the 2013 edition of Red Bull Illume Image Quest, a contest in which one grand prize winner will emerge out of 28,257 images voted by 50 international judges. As that date approaches, the event has rele...

Red Bull Illume 2013 Image Quest Hong Kong: “Perspectives” Teaser

ArtsComments ⋅ Aug 2, 2013
Launching in time for Red Bull Illume’s Image Quest Award Ceremony and taking place on August 29 in Hong Kong is a special three-episode series highlighting the works of three unique individuals. Homing in on the city of Hong Kong, the series s...

Red Bull Presents: Danny MacAskill’s Imaginate Riding Film

LifestyleComments ⋅ Jun 19, 2013
First previewed back in April before being released in a series of short behind-the-scenes installments, Danny MacAskill’s groundbreaking Imaginate project has been revealed in full by Red Bull. More than two years in the making and seven minut...

Red Bull Music Academy New York INABA

DesignComments ⋅ May 14, 2013
INABA, the design firm founded by Jeffrey Inaba, was contracted by the Red Bull Music Academy to take four floors of a vacant New York building in its Chelsea neighborhood and turn it into the ideal learning space. The firm used curved walls to divid...

Red Bull Ride + Style Fixed-Gear Competition Recap

LifestyleComments ⋅ May 13, 2013
Putting another notch in its foray into extreme sports, Red Bull celebrated its affinity for fixed-gear freestyle with the Red Bull Ride + Style Fixed-Gear Competition this year at Justin Herman Plaza, San Francisco. At its third year, international...

The Red Bull Mazda RX-7 Drifts Across New Zealand’s Crown Range

LifestyleComments ⋅ May 8, 2013
Few brands are more “about that life” than Red Bull, and would we really trust any other energy drink to send a supercharged, 750-horsepower Mazda RX-7 careening down a giant, weaving track? Probably not and, accordingly, Red Bull recruit...

Red Bull and Snap! Orlando present Motion to Light Wakeboarding

LifestyleComments ⋅ Apr 16, 2013
Snap! Orlando and Red Bull (who else?) teamed up to present a new photography light motion project, the result of which, as Juicy J would say, is “trippy, mane!” A small crew worked to secure neon lights onto three wakeboards, which were...

Danny MacAskill’s Imaginate Series Trailer

LifestyleComments ⋅ Apr 6, 2013
Imaginate is Danny MacAskill’s new project, a ground-breaking six-part series that will take viewers into the mind of the trials rider and YouTube sensation. Presented by Red Bull, the series follows MacAskill as he returns from a career-threat...